Search Engine Refreshes Needed Periodically. Try Monthly?

A constant question we receive is how often does a business need to be sure it’s pages are ‘refreshed’ in search results.  Is Google enough?

An answer to the first question is ‘Periodically’, but more frequently than monthly is overkill.

Google is not the only search engine.  Particularly if you’re in international waters.

To ensure that your website is easily found online it is important that you submit your website to the major search engines and internet directories, including:

Google™
Yahoo!®
Bing™
Yelp
AOL
Angie’s List®
FindItNow
Foursquare™
Kudzu
MerchantCircle®
ZipLocal

Yes, it’s laborious.  But generally speaking there are no fees (just the time to get the refreshes completed.)

So: Go to each search engine and internet directories web page, locate the instructions and then complete a monthly refresh of your listing. If you would like us to complete this process for you please contact us.

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VC Mary Meeker: 2015 Internet Trends Report

2015-internet-trends-report-pg_5Former former Wall Street securities analyst and acclaimed VC futurist Mary Meekers (Wiki here) Published her annual “Internet Trends” report.

Get ready to be astonished?  What it was like in 1995 versus what it’s like now in 2015.   And! From there projecting what the next 20 years will bear.

A link to her full slideshow is below. An example of those slides (at right).

So… you’re aware that in most of the developing world and even here in the US — young people are increasingly likely to never use a desktop computer? They will only access the internet on mobile equipment.

Mary  is a Partner at Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers. Her primary work is on Internet and new technologies.

June 02, 2015. 196 Slides. Read them or miss out.

Mary Meekers 2015 Internet Trends2015-internet-trends-report-3-638

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Website Hacking — Strong case for Shared Managed Hosting

WordPress self-hosted websites can be very sophisticated. So therefore also are the range of hacker vulnerabilities.

How do you secure your site? Have you been hacked, need help?

hackerThis is normal. Because under-managed websites are normal. It used to be that you put up a page and things were “static.” Not so nowadays.  Any Web Presence needs persistent care and feeding.  Most especially where Security is concerned.  New exploits emerge almost daily. Keeping up with patches and upgrades? Critical.

There are no technical suggestions here. Just ones for managers who wear all the hats at once. (As does Yours Truly.)

We’re devoted to demystifying this stuff for the small, independent operator. We don’t actually think you should afford people with IT certifications on the payroll.

So, one best practice (and certainly a minimum for anyone who isn’t a developer or doesn’t have the vast quantities of spare time to invest learning — and then keeping up with — the ever changing security ecology of websites) — is to contract for your coverage.

A great free tool to catch almost anything — as a surety against gaps in your perimeter defenses — is to add your site to Google Webmaster tools.

At the end of the day, by moving to a shared hosting scenario, you’ll deliver better results not only in the security spectrum but performance. Shared hosting is inevitably a cloud of servers and these automatically scale to accommodate loads.

Get faster, get shared. Get secure, get managed.

If you don’t require customizations that can’t be delivered with a site on WordPress.com, don’t let anyone talk you into Self-Hosted.

The driver is: What am I doing that I can’t accomplish except by going self-hosted. Can I dump that? (Critical decision making flowchart involving this issue and the one of choosing consultants at that Link. Enjoy.)

And if you can’t dump that unique widget, think (very seriously) about outsourcing that function to a third party.

Radio Shack TRS-80Call or email me with questions.

Or, dump the new science and go back to smoke signals, sneaker net and snail mail.

By the way, we just recently used a resource (not listed above) to salvage a hacked site. He deserves mention.

Andrew at http://FixWordpressSite.com

His specialty is responsiveness … but be patient, he bounces from issue to issue helping others simultaneously. If your site was hacked you’re not alone and you’ll appreciate Andrew.

Three “C’s” for optimizing SEO with zero spend Ad budgets

These basics need to be addressed before you spend anyway.  Go get after it:
  • Claim and Correct your Business Identity
  • Colonize Social Media Channels
  • Create Content on your Blog
1.) Claim & Correct: your business ID on Search Engine Services:

http://www.google.com/mybusiness

http://smallbusiness.yahoo.com/local-listings

https://www.bingplaces.com/

Note: Create these accounts with a “generic” identity — ‘admin@YourDomain.TLD’ is perfect.
Record the credentials in a secure file — plan for successors at each step of the process.

Also Note: find a more complete listing of engines: http://wp.me/p3B6Dg-hF

2.) Colonize: Social Media channels:

Facebook Page

Twitter

Google Plus (connects to the places /business account also)

** And others as appropriate to your target markets.

Note: Use the same Generic account info to create these … then invite your personal profiles in the SM Channels to be “Administrator” on the pages.  Connect your “Anchor Website” to these channels to share your blog posts with those followers.

3.) Content Creation: Begin any time or ASAP – Categorize, Tag and install images… You can do this in parallel with 1 & 2.  Start now!

This is a very daunting list … especially trying to understand the Search Engine Business Places processes.  But you’ll find them to be much the same … Start with Google. After you’re done there, use the same info on the others — emphasis here — be sure to use the same branding info that you’ve built into your “Anchor Website.”  Consistency counts here.

We answer questions on the Three C’s all the time.  Don’t hesitate to ask.
And never forget — if your development at the Anchor Website level isn’t optimized for Mobile, stop what you’re doing.  Restart with Mobile being the target.