All posts by dggerhart

Profession: www.davidgerhart.com
Mobile Phone App

Mobile: Connecting Shoppers to Local Stores

Article worth a look:

New Research Shows How Digital Connects Shoppers to Local Stores

“The retail industry is undergoing a dramatic shift: In-store foot traffic is down, online research is up and smartphones are becoming increasingly important to the consumer’s in-store shopping journey.”

Soon: Websites offer “Push Notification” options

Websites Will Soon Push App-Style Notifications to followers

MIT Technology Review

http://www.technologyreview.com/news/531971/alert-websites-will-soon-start-pushing-app-style-notifications/

New features in web browsers will enable us to “follow” sites per browser settings. Service settings will sync our choices across all our appliances … No longer will I need to install / update apps across my devices!

Posted by email, somewhere on the road…

JBJLawn.com Updates Web Presence

JBJLawn screen shotJBJLawn.com is refreshing their Web Presence. They’ve adopted a WordPress.com site and are busy preparing to move forward with blogging about thier activities in the field — communicating online with clients and prospects about what they do, how it looks before and after and other aspects of “Engaging” a new generation of followers. Congratulations John & Maryann! Notably, the site is optimized for viewing from Mobile appliances — with their phone number on the front page customers can dial them directly from their smart phone web browser.

Google’s “Android One” – Phone for the 2nd & 3rd World Customer

Built in the countries they are sold, Google has enormous profit margin advantages and stands to outsell Apple by orders of magnitudes - 10's of millions of units globally.
Built in the countries they are sold, Google has enormous profit margin advantages and stands to outsell Apple by orders of magnitudes – 10’s of millions of units globally.

Elsewhere in this blog I’ve noted with interest that some of the biggest companies on the planet are taking aim at supplying emerging markets where extreme growth is due to literally explode in coming years.

Corroborating this mega-trend is Googles’ launch of the “Android One” phone.

Curt Prins, Mobile Strategist, explains some of the deeper and very interesting details in a fascinating post on LinkedIn.com.  Curt notes:

Instead of adapting to price sensitivities within emerging markets, Apple’s iPhone 6 starts at $649 (without contract) and tops out at $949. That’s an impossible purchase when the average household income in India is just US$7,700.

Talk about barriers to market entry!

Google’s Android One launched in India this week for just $105, and carrier subsidies will drive that price down into the $60s. Amazon India’s massive inventory sold out in a matter of hours. Google understands what works in Mountain View might not in Mumbai or Manila.

Notice the order of magnitude difference in price?

Anyway I completely agree with his assessment that data costs outstrip the costs of hardware — and keep users from going with smartphones.  This is why some of what http://www.internet.org is doing is so important. Curt notes:

Google has also eliminated OS access from wireless carriers–like Apple did with AT&T seven years ago. Google took it a step further by understanding the great expense of mobile data for most users within India. They partnered with Airtel to allow Android One users to get free OS updates for the first six months—in time for a critical update to their more energy-efficient Android L OS. These users will also get up to 200MB of free data for app downloads per month.

I still don’t know how this will affect me and my teeny business, but I expect it will.  Noticing that it is happening hopefully prepares me to position myself earlier than some who have become completely enamored with Apple and the iPhone 6 launch here in the US and seem blind that the market of billions of users remains untapped.

Investors that bought Alibaba this week?  Smell the same opportunities.

 

 

URL Redirects – Important links during Web Presence migrations

New versions of Web Presence engines focus on content management -- and are improving the means of adding, adapting and publishing meaningful information to your viewers.
New versions of Web Presence engines focus on content management — and are improving the means of adding, adapting and publishing meaningful information to your viewers.

We are in a season of Web Presence upgrades.  For those operating self-hosted sites with WordPress.org, you should be aware of the recent release of the WordPress 4.0 site engine / CSS.

Matt Mullenweg <m@wordpress.org> circulated the following announcement the other day…

Just a few days ago, we released WordPress 4.0 “Benny” which has already been downloaded almost three-and-a-half million times! This release includes major improvements to the plugin directory, a much more pleasant environment to write in, with better embed support and an auto-expanding editor, and finally media has been made more functional and beautiful.

http://wordpress.org/news/2014/09/benny/

The reasons to upgrade are compelling … see those at the link above.

Anyway — if your upgrade means a complete web migration — you’re replacing a legacy site altogether — you’ll have issues with URL’s.  Here are some things to note.

If you have analytics data you should use it to design page titles in your new site.   If you don’t there are some other tools you can use that will help you anticipate the best keywords. (Ask us?)

Designing the page titles is important, but not critical — just realize that you can re-word these things as time passes.

But what about all of the existing SEO results that point to your old pages?  In your new site you should be able to install what are known as URL redirects.  These accept traffic from the old URL and “land” those visitors on the new page.

Be sure you have analytics operating in the new site.  You’ll be able to see which URL’s are being visited, but importantly — you ‘ll also be able to identify old URL’s that you need to provide redirects for.

Robert D. Reed Publishers — Facebook, Twitter pages

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.
Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels.

http://FB.com/rdrpublishers.com

http://twitter.com/rdrpublishers

Congratulations Bob and Cleone.  We’re following your progress!

Robert D Reed Publishers — Upgrades Web Presence with SOA E-Commerce

Modern, Search Optimized, Mobile Responsive Web Store for RDRPublishers.com
Modern, Search Optimized, Mobile Responsive Web Store for RDRPublishers.com

We’re pleased to announce the launch of the new Robert D. Reed Publishers Store online.   We’re using Shopify.com and as things progress, you might be interested to follow some of the results.

The old store is Now OFFLINE

The new store is http://robert-reed-publishers.myshopify.com/

In a matter of a few days, we’ll redirect the web traffic for their domain, but for now it’s an honor and a great pleasure to assist.

 

On preparing ahead … the reality of Hemp industries

Government thirst for tax revenue drives political change.  Is your business positioning itself to benefit?
Government thirst for tax revenue drives political change. Is your business positioning itself to benefit?

Owing to past reflection on the subject of Hemp Business in this blog … it’s perhaps time to assess the process as we watch the required legislative changes taking place.  If you’ve been under a rock the past 24 months, you might not be aware that states (Oregon is one) are moving toward regulation over criminalization.  The ramifications are huge.

Hemp is the Gold Rush of the early 2000’s

In the IT world — we’re not concerned with growing, or refining or distribution or sales / consumption.  But we are excited about the enabling infrastructure and unique high-tech needs the industry will develop.  A few of these:

  • Smart Environmental Controls — being able to adjust lighting, HVAC and other critical components.   These are 24×7 and alerts will flow to Smart Phones where apps will permit tuning the facility on the fly.  These subsystems require everything from cabling and terminations, to Wireless hotspots and monitoring and maintenance, updates and all of the usual “computer” help.
  • Security — Placement of cameras, networks, other sensors and the alerts, responses and documentation that flows from these systems will require servers, storage and cloud services.
  • Marketing — Websites and community forums will emerge, but eventually so also considerable E-Commerce.   We hope Amazon and Ebay get ahead of the curve.

In summary, if your business has a footprint in these areas (and many more) you’re in position to benefit from legislative changes that are on the horizon.   If not, or your politics or “ethics” prevent  your professional consideration of the facts … that legalization is immanent … then that just leaves so much more for the rest of us.

We know that this moves ahead for one simple reason — Government is never without thirst for tax revenue.  If reform is required, politicians will eventually get behind it.

What are your thoughts?  How are you positioning your business to catch some of the wind driving “Sails” in Hemp business?