Back of the napkin proof: Why Engineers will always earn less than Managers.

Back of the napkin "proof" of why Engineers will always earn less than managers

Back of the napkin “proof” of why Engineers will always earn less than managers

Finally, mathematical proof that highly trained Engineers with knowledge across many disciplinary boundaries — will always earn less than management.

Understanding the proof requires a “pre-calculus’ understanding of basic math. This of course implies that managers, no matter how hard they try can ever actually understand what we’re saying.

And we Engineers, being a fraternity of the under-appreciated, will never, ever tell them. Why? Well, simply because we really actually love what we do. And we’d do it even if they weren’t paying us.  (Shhh!!)

Deal A Story Cards … Product marketing Campaign set to launch.

We’re celebrating an important milestone with RDRPublishers.com.

Deal-A-Story cards by Sue Vidders.  Offered for sale online at RDRPublishers.com new web presence.

Deal-A-Story cards by Sue Vidders. Offered for sale online at RDRPublishers.com new web presence.

Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded product site www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO results.

Following on, we migrated the Online Store with books and other products away from their legacy provider onto services hosted by Shopify.com.  As of October RDRPublishers.com has been operational and a few “organic” orders have come through the system.

While books continue to be added to the new store, owing to readiness and other factors we are now moving forward with online advertising – commencing with Deal A Story cards.

The strategy (and I encourage the reader to fully understand this) is to begin with this single product, and then mirror the process for other offers as time passes.  These plans are “seasonally intelligent.”  For instance, we’ll launch a campaign for the Healthy Relationships Poster sometime prior to St. Valentines day.  And prior to this, we’ll produce a Product Branded site for the poster similar to the on we installed for Deal-A-Story Cards.

Also, the reader should understand that underpinning all of these initiatives lies preparation of the “plumbing” required to analyze and respond to trends.  Namely, the implementation of Google Analytics, Webmaster tools and other features prior to launching the Marketing Effort. My point being; sure you can advertise online, but absent the tools to measure how it’s working, are you spending wisely?

As to costs. The Online Store at Shopify costs less that $30/mo.  Webmaster Tools, Analytics, the Adwords account itself — are all free.  The Dealastory.com website itself? less than $30 / year.

If your sales online aren’t what they should be. Or your spending to accomplish sales online seems out of whack?  I encourage you to imagine what can be accomplished in the “free to extreme low cost” world.

Free internet research tool online — big data.

Filtering for US and for appliances I was surprised to snag this current stat: 85% of use internet user have a smartphone and use it online. Is your website mobile ready?!!

Filtering for US and for appliances I was surprised to snag this current stat: 85% of use internet users have a smartphone and use it online.

Is your website mobile ready?!!

Thanks Google.

http://www.consumerbarometer.com/

Make your own charts, test your theories.  Because this is Google, the presumption is the enormous database and statistics behind the results assure a level of interest that isn’t available elsewhere.

No, seriously.  Thanks Google.

Astounding. Share your surprises here.

Mobile Phone App

Mobile: Connecting Shoppers to Local Stores

Article worth a look:

New Research Shows How Digital Connects Shoppers to Local Stores

“The retail industry is undergoing a dramatic shift: In-store foot traffic is down, online research is up and smartphones are becoming increasingly important to the consumer’s in-store shopping journey.”

Soon: Websites offer “Push Notification” options

Websites Will Soon Push App-Style Notifications to followers

MIT Technology Review

http://www.technologyreview.com/news/531971/alert-websites-will-soon-start-pushing-app-style-notifications/

New features in web browsers will enable us to “follow” sites per browser settings. Service settings will sync our choices across all our appliances … No longer will I need to install / update apps across my devices!

Posted by email, somewhere on the road…