Curt Prins, Mobile Strategist, explains some of the deeper and very interesting details in a fascinating post on LinkedIn.com. Curt notes:
Instead of adapting to price sensitivities within emerging markets, Apple’s iPhone 6 starts at $649 (without contract) and tops out at $949. That’s an impossible purchase when the average household income in India is just US$7,700.
Talk about barriers to market entry!
Google’s Android One launched in India this week for just $105, and carrier subsidies will drive that price down into the $60s. Amazon India’s massive inventory sold out in a matter of hours. Google understands what works in Mountain View might not in Mumbai or Manila.
Notice the order of magnitude difference in price?
Anyway I completely agree with his assessment that data costs outstrip the costs of hardware — and keep users from going with smartphones. This is why some of what http://www.internet.org is doing is so important. Curt notes:
Google has also eliminated OS access from wireless carriers–like Apple did with AT&T seven years ago. Google took it a step further by understanding the great expense of mobile data for most users within India. They partnered with Airtel to allow Android One users to get free OS updates for the first six months—in time for a critical update to their more energy-efficient Android L OS. These users will also get up to 200MB of free data for app downloads per month.
I still don’t know how this will affect me and my teeny business, but I expect it will. Noticing that it is happening hopefully prepares me to position myself earlier than some who have become completely enamored with Apple and the iPhone 6 launch here in the US and seem blind that the market of billions of users remains untapped.
Investors that bought Alibaba this week? Smell the same opportunities.
We are in a season of Web Presence upgrades. For those operating self-hosted sites with WordPress.org, you should be aware of the recent release of the WordPress 4.0 site engine / CSS.
Matt Mullenweg<firstname.lastname@example.org> circulated the following announcement the other day…
Just a few days ago, we released WordPress 4.0 “Benny” which has already been downloaded almost three-and-a-half million times! This release includes major improvements to the plugin directory, a much more pleasant environment to write in, with better embed support and an auto-expanding editor, and finally media has been made more functional and beautiful.
The reasons to upgrade are compelling … see those at the link above.
Anyway — if your upgrade means a complete web migration — you’re replacing a legacy site altogether — you’ll have issues with URL’s. Here are some things to note.
If you have analytics data you should use it to design page titles in your new site. If you don’t there are some other tools you can use that will help you anticipate the best keywords. (Ask us?)
Designing the page titles is important, but not critical — just realize that you can re-word these things as time passes.
But what about all of the existing SEO results that point to your old pages? In your new site you should be able to install what are known as URL redirects. These accept traffic from the old URL and “land” those visitors on the new page.
Be sure you have analytics operating in the new site. You’ll be able to see which URL’s are being visited, but importantly — you ‘ll also be able to identify old URL’s that you need to provide redirects for.
Owing to past reflection on the subject of Hemp Business in this blog … it’s perhaps time to assess the process as we watch the required legislative changes taking place. If you’ve been under a rock the past 24 months, you might not be aware that states (Oregon is one) are moving toward regulation over criminalization. The ramifications are huge.
Hemp is the Gold Rush of the early 2000’s
In the IT world — we’re not concerned with growing, or refining or distribution or sales / consumption. But we are excited about the enabling infrastructure and unique high-tech needs the industry will develop. A few of these:
Smart Environmental Controls — being able to adjust lighting, HVAC and other critical components. These are 24×7 and alerts will flow to Smart Phones where apps will permit tuning the facility on the fly. These subsystems require everything from cabling and terminations, to Wireless hotspots and monitoring and maintenance, updates and all of the usual “computer” help.
Security — Placement of cameras, networks, other sensors and the alerts, responses and documentation that flows from these systems will require servers, storage and cloud services.
Marketing — Websites and community forums will emerge, but eventually so also considerable E-Commerce. We hope Amazon and Ebay get ahead of the curve.
In summary, if your business has a footprint in these areas (and many more) you’re in position to benefit from legislative changes that are on the horizon. If not, or your politics or “ethics” prevent your professional consideration of the facts … that legalization is immanent … then that just leaves so much more for the rest of us.
We know that this moves ahead for one simple reason — Government is never without thirst for tax revenue. If reform is required, politicians will eventually get behind it.
What are your thoughts? How are you positioning your business to catch some of the wind driving “Sails” in Hemp business?
Today is a new day. A day for change. With so many ideas and goals, where do we start? We have been advised to start with opening an account on wordpress.com, connect it to Facebook and Twitter. (How about LinkedIn??) They often say getting started is being half way there. So I am announcing that we are now HALF WAY there to reaching our new set of goals!
What are some of our goals, you may ask. My husband said when we got together eleven years ago (this week!!) that he wanted a partner who was 1. sane and 2. someone who wouldn’t “over-share.” On a personal, relationship level, when we share too much about our pasts, we plant seeds in the other person’s brain that may be hard to erase. When we share too much with the public about what our new professional goals are, we may diffuse the power…
An open letter based on dialogue with an agency we did some volunteer work for recently…
So! You registered a domain and directed traffic to a WordPress or Wix (wherever) website. Perhaps you’ve even built Facebook pages and are thinking about Twitter.
You’ve established a toe-hold in the process… consider these thoughts as you pursue development of your Web Presence.
If you’re an NGO/NPO — you’ll always need to design from the perspective of Succession Planning. If you use personal tools, it will be clumsy to transition to the next volunteer or director. Generic identities built upon email forwards and list management tools online like MailChimp.com or EventBrite.com are indispensable.
For an NGO / NPO – the identity of the franchise drives development of all of the web properties and this branding needs to be consistent across all aspects of internet tools. NOT those of the leader — their personal style and character evaporate after they leave.
Facebook will require a bit of fitting before implementation and small bit of effort to connect, and then some instruction on publication / use. There are some “agency” best practices operating for NGO/NPO — that helps answer the successor issue. We shouldn’t be using personal page login credentials but be posting as the Page. — I know, confusing.
Learning the fundamentals of page and post attributes and using the media library, the CMS, and other page content / menu processes will require effort.
Content generation and refinement for the Static pages is not urgent, but it’s critical — long run. If your English isn’t excellent, you’ll want to find a good, fast copy editor.
If you’re considering a Twitter feed, same subset of issues as Facebook.
A weekly rhythm of posting should begin just prior to site “Launch”
In all these cases and others, the site needs to reflect your vision.
So, these Items require an investment of time. Put in the hours that will result in a significantly disruptive change for you – something people will notice and be moved to follow. Bear in mind, you’re moving from never operating a web presence to launching a really good one.
So what, in a nutshell, do you intend to accomplish with your site? Begin with that clearly in view, and you’ll move the ball forward.
I know your schedule is cramped. And as site owner, the initiative to push ahead / timeline is yours to manage. A consultant can help!
Launch: At some point you’ll want to consider what kind of a “Launch” you want.
“soft launch” is normal — just go live (toggle out of sandbox mode) and circulate email.
But also, your launch could be optimized into a full-blown media blitz, with count-down clock culminating in cocktail hour and live event push with a tight focus on snagging followers / subscribers in the moment. These can be really fun and generate buzz.
Embed an EventBrite widget sell tickets to fundraise — the app can be used to manage your email contacts list and capture new ones.
A couple of months is a good planning horizon.
By the way, your launch method can be a combination / some measure of both.
Email campaigns – there is a whole range of list management and contact / relationship tools you should begin to incorporate – principally owing to your diligent consideration of successor planning in the NGO/NPO space. Your personal contacts can’t be readily “handed off” — and retain any sense of history. This is an area you should find some time to address. A consultant can help.
Conversely, it’s worth mentioning – by realizing these simple facts – that you haven’t spent a great deal of money, and very few even know you’ve begun. Therefore, if the bubble of work required to satisfactorily accomplish an attractive / professional presence isn’t feasible — you’re not harmed so much if you just let things go.
But you could be harmed if your site is launched and is full of errors (text, for instance – nothing is more off-putting to contributors and sponsors than poor use of English.)
In some cases – consultants are asked to use their experience / awareness of your context and best practices in your space to set things up. Then folks live with it for a few seasons. A consult can be responsive to your needs and will / can continue to do so if you feed content to them, and help iterate improvements so that your vision is reflected.
We strongly suggest you find an intern / volunteer that can assume some or all of the content creation and maintenance aspects. Now is an excellent time to appoint that person into the role. Who within your membership has a son or daughter in HS or fresh out of college?