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World War “IT” — Are Linux Duffers the “National Guard” of Tech?

BBS MenuOne of the conversations I’m having more often (say in the past 20 months) is “continuity” planning — in the event that “World War IT” breaks out — how are businesses going to continue?

  • If communication utilities are hacked? How will we rebuild B-B and B-C networks if the internet is shaky — fall backs like a BBS might serve as an order processing platform.
  • How to operate in isolation for a while? If we’re not connected to a WAN. Inventory — where is that box?

These dialogues are more often “beer” fueled … and not really actionable but they have a strategic vein. Few I know are actually going to the time/expense to build systems, collecting old bones into unpowered piles that can be used as “bricks” — rebuilding networks that have been damaged. There are some, though…

The challenge we’re facing is sort of on the DHS front and there is a certain symmetry to it.

Think of it like this: Linux IT Duffers are the National Guard of IT.

There is a widening dialogue (Link) within Microsoft and Windows circles particularly – about alternatives that are quick, inexpensive and secure. An essential element is modest hardware requirements. Linux shines on all of those aspects.

If you’re hoarding and/or building systems and storing “IT Bricks” in your closet, let me know.  I’d like to take this temperature — fill in the Poll below?

Poll: WW-IT Preparedness with Linux?

Wood Sabold Photography

Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially — communication — works nowadays.

Shoreline Community Church integrates their Web Presence to Podcasts at the Apple iTunes Store, Sermon Videos at Utube.com, Twitter and plans to take their "Photography" ministry online at Pinterest.

Shoreline Community Church integrates their Web Presence to Facebook, Podcasts at the Apple iTunes Store, Sermon Videos at Utube.com, Twitter and plans to take their “Photography” ministry online at Pinterest.

Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring facets among a symphony of other features.

What do I mean by anchors?

Well, for messaging – a website that is connected to social media channels.  This is where one begins.  Wood Sabold Photography has embarked on this path. (..It’s his image in the header for this post.)

Following on, however are updating aspects of Direct Mail.  If you’re emailing lists of followers or clients from your personal account?  You need to adopt a more mature posture.  We recommend you investigate MailChimp.com.  Start for free, move onto the platform and enjoy the benefits!

The issue isn’t so much one of being able to “program” your web presence as being of a mind to first interconnect to the services your viewers / followers are most likely to use.  Making your content available to them in the channel they most prefer means that you’ll be on their radar with better regularity.  If I see Twitter 20 times per day and Facebook twice? I’d more likely notice your stuff in my Twitter feed.

But don’t fall into the amateur trap of inconsistent branding across SM Channels.  Use the same messages and images / colors to help folks recognize you.  None of this is expensive.  It just takes an awareness at a high level.  On must see the chess board from a high elevation.

An affordable and powerful Web Presence is the best resolution we can offer. Get one!

Deal-A-Story cards by Sue Vidders.  Offered for sale online at RDRPublishers.com new web presence.

Deal-A-Story cards by Sue Vidders. Offered for sale online at RDRPublishers.com new web presence.

 

And one final truth.

As much as one client invested preparing to advertise online (and this is a very worthwhile endeavor) a single properly placed dialogue in social media resulted in 10X sales over a short period of time for a particular offering.

Doubt the power of Social Media to advance your business at your own Risk.

Happy New Year!

 

Ad Injection Malware Removal — Mac

It's not often, but you sometimes see "Warnings" like this.  Once installed into your computer, these software agents can be very, very dangerous.  BEWARE!

It’s not often, but you sometimes see “Warnings” like this. Once installed into your computer, these software agents can be very, very dangerous.
BEWARE!

This has come up several times recently — complaints like:  “I get so many ‘Popup Ads’ I can’t use my computer anymore..”

Visit this link: http://support.apple.com/en-us/HT6506

Ad-injection software is advertising-supported software that can come from third-party download sites. Software you download from such sites may have been customized to install both the software you want and the ad-injection software. If your Mac has ad-injection software installed, you might see pop-up windows, ads, and graphics while surfing the web, even if “Block pop-up windows” is selected in Safari preferences. Ad-injection software might also change your homepage and preferred search engine.

Have you downloaded software from third-party providers lately?

Be careful out there!  If you have questions, it’s always best to phone or email us first.  Our policy is to answer basic questions for free. “Snappy answers to silly questions” (remember the MAD Comic?) are our specialty, and there is no charge.  Why not ask first instead of suffering the consequences later?

URL Redirects – Important links during Web Presence migrations

New versions of Web Presence engines focus on content management -- and are improving the means of adding, adapting and publishing meaningful information to your viewers.

New versions of Web Presence engines focus on content management — and are improving the means of adding, adapting and publishing meaningful information to your viewers.

We are in a season of Web Presence upgrades.  For those operating self-hosted sites with WordPress.org, you should be aware of the recent release of the WordPress 4.0 site engine / CSS.

Matt Mullenweg <m@wordpress.org> circulated the following announcement the other day…

Just a few days ago, we released WordPress 4.0 “Benny” which has already been downloaded almost three-and-a-half million times! This release includes major improvements to the plugin directory, a much more pleasant environment to write in, with better embed support and an auto-expanding editor, and finally media has been made more functional and beautiful.

http://wordpress.org/news/2014/09/benny/

The reasons to upgrade are compelling … see those at the link above.

Anyway — if your upgrade means a complete web migration — you’re replacing a legacy site altogether — you’ll have issues with URL’s.  Here are some things to note.

If you have analytics data you should use it to design page titles in your new site.   If you don’t there are some other tools you can use that will help you anticipate the best keywords. (Ask us?)

Designing the page titles is important, but not critical — just realize that you can re-word these things as time passes.

But what about all of the existing SEO results that point to your old pages?  In your new site you should be able to install what are known as URL redirects.  These accept traffic from the old URL and “land” those visitors on the new page.

Be sure you have analytics operating in the new site.  You’ll be able to see which URL’s are being visited, but importantly — you ‘ll also be able to identify old URL’s that you need to provide redirects for.

On preparing ahead … the reality of Hemp industries

Government thirst for tax revenue drives political change.  Is your business positioning itself to benefit?

Government thirst for tax revenue drives political change. Is your business positioning itself to benefit?

Owing to past reflection on the subject of Hemp Business in this blog … it’s perhaps time to assess the process as we watch the required legislative changes taking place.  If you’ve been under a rock the past 24 months, you might not be aware that states (Oregon is one) are moving toward regulation over criminalization.  The ramifications are huge.

Hemp is the Gold Rush of the early 2000’s

In the IT world — we’re not concerned with growing, or refining or distribution or sales / consumption.  But we are excited about the enabling infrastructure and unique high-tech needs the industry will develop.  A few of these:

  • Smart Environmental Controls — being able to adjust lighting, HVAC and other critical components.   These are 24×7 and alerts will flow to Smart Phones where apps will permit tuning the facility on the fly.  These subsystems require everything from cabling and terminations, to Wireless hotspots and monitoring and maintenance, updates and all of the usual “computer” help.
  • Security — Placement of cameras, networks, other sensors and the alerts, responses and documentation that flows from these systems will require servers, storage and cloud services.
  • Marketing — Websites and community forums will emerge, but eventually so also considerable E-Commerce.   We hope Amazon and Ebay get ahead of the curve.

In summary, if your business has a footprint in these areas (and many more) you’re in position to benefit from legislative changes that are on the horizon.   If not, or your politics or “ethics” prevent  your professional consideration of the facts … that legalization is immanent … then that just leaves so much more for the rest of us.

We know that this moves ahead for one simple reason — Government is never without thirst for tax revenue.  If reform is required, politicians will eventually get behind it.

What are your thoughts?  How are you positioning your business to catch some of the wind driving “Sails” in Hemp business?

 

 

Next AoWP Workshop

We’ll be at the Bandon Public Library, 2-4PM Wednesday August 27th.

Agenda includes review of the previous workshops to provide context for “going under the hood” at a free wordpress.com web/blog.

We’ll also discuss some of the meatier aspects of posting, tagging and categorization.

See you there.

To reserve your seats please visit http://cyberlynxoregon.org/current.html