Three very focused concrete suggestions. Some related guidelines.
1.) Research sites and pages that feature content of interest to the network you want to build. It could “Cat blogging” … or a very serious consulting niche.
2.) Mine the posts at those websites, on Facebook, Twitter, G+. Find others that have posted that share your sentiments, interests — they have done so commensurate with people you’d want to have an actual relationship with.
Be very thoughtful and discrete.
Would you meet them in crossing at the Denver Airport?
Notes on Mining contacts.
Do so at a deliberate, intentional — even slow — pace. After you’ve made the rounds in those social channels (takes some weeks to accomplish)
Keep notes (links to sites and pages, etc. — comments about them to your self.)
… start over
Interact, interact, interact. Contribute.
Follow some other threads …
Eventually a few minutes per week is plenty.
3.) If you can’t otherwise connect (#2) — leverage LinkedIn. Search for customers. — here’s an angle …
“Hi, I’m doing a piece / series on (XYZ) for my blog. You came on my radar as a result of (ABC.) I’d like to get your opinions on (MNO) … can I meet you on a Google Hangout for 15 minutes? When’s good for you.”
Don’t forget to actually produce those posts and share them back with credit and kudos to that interviewee. Don’t drop that ball.
It’s not the number of followers you have, but the nature of the relationships. A few active and satisfied contacts in your network will engender the site visits and new relationships you need.
It all hinges on regularly posting and following, commenting — but not obsessively. Strategically, and concretely building wisdom and essentially a searchable knowledge base into your “Web Presence” –with an underpinning of historically interesting chronology.
At the end of the day, success might be resonate something like this notion — even in the midst of the busiest week, your spirit needs the little bit of time you spend following, commenting elsewhere and creatively posting to your blog, prospecting for “interviews” — being that expert resource.
The secret sauce — the element that is in fact “Disruptive” — is near at hand.
I’d break it down this way — an Idea worth posting, is worth posting NOW.
I use the phone to bag those little conceptual trophies. Needs a well thought out Title, that’s the only critical part. — Because I automatically echo posts to my other SM channels. So the Title needs to be okay there for a while, sort of stand alone.
Later, after I get back to my desk (and if I can remember) I edit the post, enhance, amplify, drop in an image, etc. — compose tags and categorize. You can bet that it will get crawled for search, but it could be weeks before that happens.
If you want to make the post pretty in Facebook, G+ and all of that — its best to compose in the Site Control Panel, put your images up high in the post so they show in those channel feeds.
But a good idea in text always trumps a mediocre one with lipstick. (at least I think that way.)
Occasionally I’m encouraged by automated features at LinkedIn.com to view “jobs I might be interested in.” Which, I’m sure are based on my CV’s but also the things others have said that I “know about” — so there’s an interplay between their suggestion that I know about “project management” (for instance) and the quality of their networks.