Deal A Story Cards … Product marketing Campaign set to launch.

We’re celebrating an important milestone with RDRPublishers.com.

Deal-A-Story cards by Sue Vidders.  Offered for sale online at RDRPublishers.com new web presence.

Deal-A-Story cards by Sue Vidders. Offered for sale online at RDRPublishers.com new web presence.

Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded product site www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO results.

Following on, we migrated the Online Store with books and other products away from their legacy provider onto services hosted by Shopify.com.  As of October RDRPublishers.com has been operational and a few “organic” orders have come through the system.

While books continue to be added to the new store, owing to readiness and other factors we are now moving forward with online advertising – commencing with Deal A Story cards.

The strategy (and I encourage the reader to fully understand this) is to begin with this single product, and then mirror the process for other offers as time passes.  These plans are “seasonally intelligent.”  For instance, we’ll launch a campaign for the Healthy Relationships Poster sometime prior to St. Valentines day.  And prior to this, we’ll produce a Product Branded site for the poster similar to the on we installed for Deal-A-Story Cards.

Also, the reader should understand that underpinning all of these initiatives lies preparation of the “plumbing” required to analyze and respond to trends.  Namely, the implementation of Google Analytics, Webmaster tools and other features prior to launching the Marketing Effort. My point being; sure you can advertise online, but absent the tools to measure how it’s working, are you spending wisely?

As to costs. The Online Store at Shopify costs less that $30/mo.  Webmaster Tools, Analytics, the Adwords account itself — are all free.  The Dealastory.com website itself? less than $30 / year.

If your sales online aren’t what they should be. Or your spending to accomplish sales online seems out of whack?  I encourage you to imagine what can be accomplished in the “free to extreme low cost” world.

Free internet research tool online — big data.

Filtering for US and for appliances I was surprised to snag this current stat: 85% of use internet user have a smartphone and use it online. Is your website mobile ready?!!

Filtering for US and for appliances I was surprised to snag this current stat: 85% of use internet users have a smartphone and use it online.

Is your website mobile ready?!!

Thanks Google.

http://www.consumerbarometer.com/

Make your own charts, test your theories.  Because this is Google, the presumption is the enormous database and statistics behind the results assure a level of interest that isn’t available elsewhere.

No, seriously.  Thanks Google.

Astounding. Share your surprises here.

JBJLawn.com Updates Web Presence

JBJLawn screen shotJBJLawn.com is refreshing their Web Presence. They’ve adopted a WordPress.com site and are busy preparing to move forward with blogging about thier activities in the field — communicating online with clients and prospects about what they do, how it looks before and after and other aspects of “Engaging” a new generation of followers. Congratulations John & Maryann! Notably, the site is optimized for viewing from Mobile appliances — with their phone number on the front page customers can dial them directly from their smart phone web browser.

Robert D. Reed Publishers — Facebook, Twitter pages

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels.

http://FB.com/rdrpublishers.com

http://twitter.com/rdrpublishers

Congratulations Bob and Cleone.  We’re following your progress!

Robert D Reed Publishers — Upgrades Web Presence with SOA E-Commerce

Modern, Search Optimized, Mobile Responsive Web Store for RDRPublishers.com

Modern, Search Optimized, Mobile Responsive Web Store for RDRPublishers.com

We’re pleased to announce the launch of the new Robert D. Reed Publishers Store online.   We’re using Shopify.com and as things progress, you might be interested to follow some of the results.

The old store is Now OFFLINE

The new store is http://robert-reed-publishers.myshopify.com/

In a matter of a few days, we’ll redirect the web traffic for their domain, but for now it’s an honor and a great pleasure to assist.

 

InterWest IT – Rebranded Facebook Page…

Sacrificing Google Search results in favor of Brand Consolidation.  The functional impacts...

Sacrificing Google Search results in favor of Brand Consolidation. The functional impacts…

Owing to suggestions that I do so, I have rolled up our Facebook Page and rebranded it: “InterWestIT.”  You’re welcome to follow us there if this is convenient.

http://facebook.com/interwestit

A certain segment of readers prefer this channel, and we are responding by clarifying this aspect of our Web Presence.

Unfortunately, this abandons all of the search history and page ranking afforded the prior brand.  Check this out by Googling “CherryIntermedia.”   One would think that Facebook would be “smart enough” to redirect the traffic, to the new brand.  But alas, evidently not.  I’m still looking to see if there might be a means to accomplish this, but it doesn’t look good…

Appreciate the observant comments on this in the past.  Tons, actually.  It was an experiment to see if any of this really mattered.  Results indicate they do!

We’ve encountered the same issues in the past and managed through them with Client brands — the results have changed with time of course.  This report has meaning only at this juncture — if you’re reading this at some point in the future, you’d be wise to re-investigate the redirection issue before rebranding.

Anatomy of a Web Presence — Presentation

Giving a talk in Bandon at the public Library June 25th.

Schedule and venue details at Cyberlynxoregon.com

“Anatomy of a Web Presence. “

Abstract:
A high-level discussion of how services like Email, Websites, Social Media, “Cloud Computing” and our appliances – phones, tablets, notebooks and desktop computers – relate to the ecology that we know as the Internet.  How to buy, consume and enjoy them.

Summary:
One thing is certain: Technology evolves.  So, more and more aspects of our daily experience become dependent on “networking”.  From the GPS in our car, to the music we listen to, games, TV and even the lights in our homes — depend on connections.  Our ability to receive news, messages and phone calls — stay in touch with our world —  are all carried in a matrix of services we pay for.  We need to grasp how those services work.

Operating in this environment can seem very intimidating and ultimately become more expensive than is should.  Knowing how these services are interrelated will help us direct our learning so that we can remain aware of — and ahead of — the tides of change.
In our discussion we will look “under the hood” of a theoretical “Small Business” Web Presence — how a website, social media, computers, appliances and other features are knit together in an affordable, usable, responsive amalgam of functions.  

We explore what enables the business to engage their clients, prospect for new ones and remain relevant in a very fast paced environment of change.