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Google to promote “Mobile Friendly” Sites in Search Results

Late in February Google announced that it regards websites that are “Mobile” friendly as more relevant in search results — over websites that are not mobile prepared.

Google Search SlateWe’ve been predicting this for more than two years.  The simple fact is that the growth in ownership and sophisticated use of mobile devices is driving how Business Web Presence design is implemented.

There are many alive now who may never own or even use a desktop computer.

Google says:

“When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns.”

View the complete text of the February announcement on the Google Webmaster Central Blog.

Wood Sabold Photography

Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially — communication — works nowadays.

Shoreline Community Church integrates their Web Presence to Podcasts at the Apple iTunes Store, Sermon Videos at Utube.com, Twitter and plans to take their "Photography" ministry online at Pinterest.

Shoreline Community Church integrates their Web Presence to Facebook, Podcasts at the Apple iTunes Store, Sermon Videos at Utube.com, Twitter and plans to take their “Photography” ministry online at Pinterest.

Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring facets among a symphony of other features.

What do I mean by anchors?

Well, for messaging – a website that is connected to social media channels.  This is where one begins.  Wood Sabold Photography has embarked on this path. (..It’s his image in the header for this post.)

Following on, however are updating aspects of Direct Mail.  If you’re emailing lists of followers or clients from your personal account?  You need to adopt a more mature posture.  We recommend you investigate MailChimp.com.  Start for free, move onto the platform and enjoy the benefits!

The issue isn’t so much one of being able to “program” your web presence as being of a mind to first interconnect to the services your viewers / followers are most likely to use.  Making your content available to them in the channel they most prefer means that you’ll be on their radar with better regularity.  If I see Twitter 20 times per day and Facebook twice? I’d more likely notice your stuff in my Twitter feed.

But don’t fall into the amateur trap of inconsistent branding across SM Channels.  Use the same messages and images / colors to help folks recognize you.  None of this is expensive.  It just takes an awareness at a high level.  On must see the chess board from a high elevation.

An affordable and powerful Web Presence is the best resolution we can offer. Get one!

Deal-A-Story cards by Sue Vidders.  Offered for sale online at RDRPublishers.com new web presence.

Deal-A-Story cards by Sue Vidders. Offered for sale online at RDRPublishers.com new web presence.

 

And one final truth.

As much as one client invested preparing to advertise online (and this is a very worthwhile endeavor) a single properly placed dialogue in social media resulted in 10X sales over a short period of time for a particular offering.

Doubt the power of Social Media to advance your business at your own Risk.

Happy New Year!

 

isaac-asimov

Previously Unpublished Isaac Asimov Essay “On Creativity”

Celebrated novelist and thinker, Isaac Assimov is note worthy because his witness of the technological and information sciences evolution was fodder for his sometime prophetic literature.

Celebrated novelist and thinker, Isaac Asimov is note worthy because his witness of the technological and information sciences evolution was fodder for his sometime prophetic literature.

With great interest I recently read in Technology Review online:  About one of Isaac Asimov’s intersections with ARPA (Advanced Research Projects Agency) in the late 1950’s

An MIT research group was asked to “Think outside the box.” Asimov was recruited to assist the process.  The essay he left in his wake is remarkably fresh, especially now.

“It seems to me then that the purpose of cerebration sessions is not to think up new ideas but to educate the participants in facts and fact-combinations, in theories and vagrant thoughts.” Isaac Asimov. 1959

His coinage of the word “Cerbration” was a bit of an eye-opener.  A willingness to invest with diligent determination in the creative process will benefit the inventor, insists Asimov. The essay is full of very practical advice and pragmatic observation. His keen eye into these matters applies as much now as it did then.

Jo-Hari Diagram helps to focus thinking into useful areas.  Planning should include treatment even of the unknown-unknowns.

Jo-Hari Diagram helps to focus thinking into useful areas. Planning should include treatment even of the unknown-unknowns.

Another way this has been discussed is within the context of a Jo-Hari diagram… Wherein one examines knowns and unknowns — and spends time in the abstract space of unknown-unknowns.  Unk-unks, as we call them.

Anyway our version of it includes a word in each quadrant that we use to “shape” the conversation. Enjoy our “Back of the Napkin” visual…

What is it about your Web Presence that you’d like to more deeply understand?  Where is your business going with it’s on-line effort in the digital revolution?

InterWestIT’s specialty is to hash out the facts and fact-combinations, the theory and peripheral thinking relative to your tech. Take advantage of a free hour with us a “High-tech reality check.”

Anyway, that’s a favorite photo of a favorite author.  Catch the resemblance?  LOL.

Back of the napkin proof: Why Engineers will always earn less than Managers.

Back of the napkin "proof" of why Engineers will always earn less than managers

Back of the napkin “proof” of why Engineers will always earn less than managers

Finally, mathematical proof that highly trained Engineers with knowledge across many disciplinary boundaries — will always earn less than management.

Understanding the proof requires a “pre-calculus’ understanding of basic math. This of course implies that managers, no matter how hard they try can ever actually understand what we’re saying.

And we Engineers, being a fraternity of the under-appreciated, will never, ever tell them. Why? Well, simply because we really actually love what we do. And we’d do it even if they weren’t paying us.  (Shhh!!)

Deal A Story Cards … Product marketing Campaign set to launch.

We’re celebrating an important milestone with RDRPublishers.com.

Deal-A-Story cards by Sue Vidders.  Offered for sale online at RDRPublishers.com new web presence.

Deal-A-Story cards by Sue Vidders. Offered for sale online at RDRPublishers.com new web presence.

Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded product site www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO results.

Following on, we migrated the Online Store with books and other products away from their legacy provider onto services hosted by Shopify.com.  As of October RDRPublishers.com has been operational and a few “organic” orders have come through the system.

While books continue to be added to the new store, owing to readiness and other factors we are now moving forward with online advertising – commencing with Deal A Story cards.

The strategy (and I encourage the reader to fully understand this) is to begin with this single product, and then mirror the process for other offers as time passes.  These plans are “seasonally intelligent.”  For instance, we’ll launch a campaign for the Healthy Relationships Poster sometime prior to St. Valentines day.  And prior to this, we’ll produce a Product Branded site for the poster similar to the on we installed for Deal-A-Story Cards.

Also, the reader should understand that underpinning all of these initiatives lies preparation of the “plumbing” required to analyze and respond to trends.  Namely, the implementation of Google Analytics, Webmaster tools and other features prior to launching the Marketing Effort. My point being; sure you can advertise online, but absent the tools to measure how it’s working, are you spending wisely?

As to costs. The Online Store at Shopify costs less that $30/mo.  Webmaster Tools, Analytics, the Adwords account itself — are all free.  The Dealastory.com website itself? less than $30 / year.

If your sales online aren’t what they should be. Or your spending to accomplish sales online seems out of whack?  I encourage you to imagine what can be accomplished in the “free to extreme low cost” world.

Mobile Phone App

Mobile: Connecting Shoppers to Local Stores

Article worth a look:

New Research Shows How Digital Connects Shoppers to Local Stores

“The retail industry is undergoing a dramatic shift: In-store foot traffic is down, online research is up and smartphones are becoming increasingly important to the consumer’s in-store shopping journey.”

Google’s “Android One” – Phone for the 2nd & 3rd World Customer

Built in the countries they are sold, Google has enormous profit margin advantages and stands to outsell Apple by orders of magnitudes - 10's of millions of units globally.

Built in the countries they are sold, Google has enormous profit margin advantages and stands to outsell Apple by orders of magnitudes – 10’s of millions of units globally.

Elsewhere in this blog I’ve noted with interest that some of the biggest companies on the planet are taking aim at supplying emerging markets where extreme growth is due to literally explode in coming years.

Corroborating this mega-trend is Googles’ launch of the “Android One” phone.

Curt Prins, Mobile Strategist, explains some of the deeper and very interesting details in a fascinating post on LinkedIn.com.  Curt notes:

Instead of adapting to price sensitivities within emerging markets, Apple’s iPhone 6 starts at $649 (without contract) and tops out at $949. That’s an impossible purchase when the average household income in India is just US$7,700.

Talk about barriers to market entry!

Google’s Android One launched in India this week for just $105, and carrier subsidies will drive that price down into the $60s. Amazon India’s massive inventory sold out in a matter of hours. Google understands what works in Mountain View might not in Mumbai or Manila.

Notice the order of magnitude difference in price?

Anyway I completely agree with his assessment that data costs outstrip the costs of hardware — and keep users from going with smartphones.  This is why some of what http://www.internet.org is doing is so important. Curt notes:

Google has also eliminated OS access from wireless carriers–like Apple did with AT&T seven years ago. Google took it a step further by understanding the great expense of mobile data for most users within India. They partnered with Airtel to allow Android One users to get free OS updates for the first six months—in time for a critical update to their more energy-efficient Android L OS. These users will also get up to 200MB of free data for app downloads per month.

I still don’t know how this will affect me and my teeny business, but I expect it will.  Noticing that it is happening hopefully prepares me to position myself earlier than some who have become completely enamored with Apple and the iPhone 6 launch here in the US and seem blind that the market of billions of users remains untapped.

Investors that bought Alibaba this week?  Smell the same opportunities.