Category Archives: Engagement

JBJLawn.com Updates Web Presence

JBJLawn screen shotJBJLawn.com is refreshing their Web Presence.

They’ve adopted a WordPress.com site and are busy preparing to move forward with blogging about thier activities in the field — communicating online with clients and prospects about what they do, how it looks before and after and other aspects of “Engaging” a new generation of followers.

Congratulations John & Maryann!

Notably, the site is optimized for viewing from Mobile appliances — with their phone number on the front page customers can dial them directly from their smart phone web browser.

URL Redirects – Important links during Web Presence migrations

New versions of Web Presence engines focus on content management -- and are improving the means of adding, adapting and publishing meaningful information to your viewers.
New versions of Web Presence engines focus on content management — and are improving the means of adding, adapting and publishing meaningful information to your viewers.

We are in a season of Web Presence upgrades.  For those operating self-hosted sites with WordPress.org, you should be aware of the recent release of the WordPress 4.0 site engine / CSS.

Matt Mullenweg <m@wordpress.org> circulated the following announcement the other day…

Just a few days ago, we released WordPress 4.0 “Benny” which has already been downloaded almost three-and-a-half million times! This release includes major improvements to the plugin directory, a much more pleasant environment to write in, with better embed support and an auto-expanding editor, and finally media has been made more functional and beautiful.

http://wordpress.org/news/2014/09/benny/

The reasons to upgrade are compelling … see those at the link above.

Anyway — if your upgrade means a complete web migration — you’re replacing a legacy site altogether — you’ll have issues with URL’s.  Here are some things to note.

If you have analytics data you should use it to design page titles in your new site.   If you don’t there are some other tools you can use that will help you anticipate the best keywords. (Ask us?)

Designing the page titles is important, but not critical — just realize that you can re-word these things as time passes.

But what about all of the existing SEO results that point to your old pages?  In your new site you should be able to install what are known as URL redirects.  These accept traffic from the old URL and “land” those visitors on the new page.

Be sure you have analytics operating in the new site.  You’ll be able to see which URL’s are being visited, but importantly — you ‘ll also be able to identify old URL’s that you need to provide redirects for.

Robert D. Reed Publishers — Facebook, Twitter pages

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.
Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels.

http://FB.com/rdrpublishers.com

http://twitter.com/rdrpublishers

Congratulations Bob and Cleone.  We’re following your progress!

Next AoWP Workshop

We’ll be at the Bandon Public Library, 2-4PM Wednesday August 27th.

Agenda includes review of the previous workshops to provide context for “going under the hood” at a free wordpress.com web/blog.

We’ll also discuss some of the meatier aspects of posting, tagging and categorization.

See you there.

To reserve your seats please visit http://cyberlynxoregon.org/current.html

Internet.org – Redoubling Efforts

6 of the 10 fastest growing economies in the world are in Africa.  Big business has noticed, and understands that getting online will drive product and service sales.
6 of the 10 fastest growing economies in the world are in Africa. Big business has noticed, and understands that getting online will drive product and service sales.

Worth reviewing this weekend…

News about Internet.org creating free network access for users:

PCWorld.com News Article July 31, 2014

The position http://internet.org develops comes from the basic statistic:

Only 1 out of every 3 people can go online.

Why aren’t more people connected?

  • Devices are too expensive.
  • Service plans are too expensive.
  • There’s no mobile network to connect to.
  • Content isn’t available in the local language.
  • Awareness of the value of internet is limited.
  • Availability of power sources is limited.
  • Networks can’t support large amounts of data.

Internet.org urges:

“Together we can remove these barriers and give billions of people the power to connect.”

Viral Stats Counter-intuitive

Huff-Po Headline
Huff-Po Headline

An article published in the Huffington Post is worth viewing.  We found some of the research results contrary to assumptions.  And so we’re re-evaluating …

Having used the BuzzSumo tool in client analysis, we’re grateful to view the results and it affects how we coach.

The author of the article (link above) Noah Kagan is Founder of AppSumo.com, Marketing explorer at Okdork.com. He is a trusted authority, with credible history forecasting SM interaction.

For example the long form post – detailed and researched, cited material – has considerably more traction in SM than the shorter versions we’d previously encouraged.  Why content goes V

Still digesting.

Free Workshop — Anatomy of a Web Presense

Any modern Web Presence is multi-dimensional, requiring a broad spectrum of expertise and fluencies.
Any modern Web Presence is multi-dimensional, requiring a broad spectrum of expertise and fluencies.

If  you’re vacationing on the S. Oregon coast, we’re giving a workshop on “How to accomplish an Engaging Web Presence integrating Social Media” on June 25th.

Register at this EventBrite.com link

The event is at the Bandon Public Library, 2-5PM.

Sponsored by Cyberlynx of Oregon.

Everyone Welcome.

Social Media — New Economy Opportunity

IT Vets -- will have a chance to facilitate Social Media operations for Clients -- If they first take it seriously themselves.
IT Vets — will have a chance to facilitate Social Media operations for Clients — If they first take it seriously themselves.

The other day I reasoned in a post that during the first 20 years of the internet, top careers emerged based on the technology itself.  I cited the path of “Oracle Systems Administrator” — but this can be applied to Cisco products as well as Microsoft, among so many others.

It’s important to begin at a high level and drill down on this subject because  history is worth learning from… bear with the review?

An inference is that the next 20 years will draw upon machine layers and we should expect careers to emerge that will ride atop the technology.   Heard this all before?  Doubt it?

To an extent the News Industry has already experienced these changes.  Reporting is no longer what it was 10 years ago.  Editing certainly has changed and delivery perhaps the most.

Businesses will experience a similar change.  In the past — a static web site with contact information was perhaps a sufficient, credible presence on the internet.  Periodic “refreshments” even “forklift” upgrades were funded and written off as “capital” investment.

The newly emergent role of Social Media Manager (see this link for an example discussion at top corporate levels) is a case in point.  We first came into contact with this Position Title in 2011.  Much has changed already.  In that time the discipline has evolved from simply curating, offering and managing content — to driving engagement.  In a future post, I’ll contrast a couple of examples.  But follow along with this perspective: Web Presence work for SMB consultants is evolving from “Project” work to “Subscribed Services.”

This means that a Corporate Web Presence investment moves more from that static asset category into one operating in EBITDA.  It’s a huge implication — and one that will require skill demonstrating value continuously.  Not just once in a while, and when the pain is so great the Company has to react (like do a forklift upgrade to a website.)

Social Media is being developed by the big Channels as much as search was colonized by Google.  You’ll notice that Google has taken Social Media very seriously.  They’ve developed competing products.

So in a future discussion, I’ll delve into where the opportunities lie. But to summarize — the near term situation is “Break – Fix.”  And the longer term involves sophisticated strategy and management of client Web Presences.  And in there — is a next generation of services for SMB IT Consultants.

Also in a future discussion — what the heck is SMO?  Social Media Optimization?  Against what metric?!

Value-Based Compensation

Postponing compensation as results are generated.  Is this the infamous “Test drive” or “Try before you buy?”  Perhaps.

PV Calc
Present Value Accounting Calculation

I’ve been observing a process (organization to remain unnamed) at an affiliation of experts “starting up” their brand.   The question of compensation models emerged, and has taken a rather long time to craft into a page they published online.

They call it Value-Based Compensation.  I wonder if it’s wise?  I’ll admit this could be “disruptive” in their space, but is it really the business model they plan to retain?

We used to call the collaborative pay-upon-success approach — “Process Co-Ownership” — stakeholders, each having an interest.  Success based on the performance of the partners attaining “milestones”.

Our discovery?  That too much time (value) was hemorrhaged trying to plan and document — then — agree on progress assessments. Relationships dissolved owing to … many factors.  As a recourse, we fell back on T&M engagements and ignored opportunities of this kind with great prejudice.

If you try this — avoid the perception of being “too hungry.”  It’s downside risk of these kinds of agreements, honestly.

And there are two aspects that you’d be wise to evaluate:

  • Why is the client willing to engage thus?  Are they looking an “agent of blame” (as contrast to an ‘agent of change’) — will it be more convenient for them to fail, than to succeed?
  • Why am I willing to engage thus?  Inking a deal MUST bear some tangible value of some kind and it must manifest immediately…
Call this the “present-value’ of future work, payments differed.  It’s a similar concept to the financial computation, except that the value balloon is at the front.

If you’re engaged in co-successful projects, at the point of ink — require permission to:

  • Add the client to your client lists
  • Make press releases, announcements with pictures
  • Obligate client principles to say good things about the engagement — script these in advance — the where’s and when’s.
  • Be sure that those good things are public…
  • Get them in written form, publish them as testimonials.

Do all of that UPFRONT.

These are a hedge against lack of attention, and diluted involvement issues — reputations needed be invested.

Create Present Value for your business — And then manage the engagement to cash payments later.

You’ll need to balance events like this with paying gigs.  Continue to prefer T&M clients that cover your current bills until the bigger ships can come in.

Sometimes those ships may not, but your PR will remain.

Shared Post Anatomy of a Web Presence — Presentation

This is a soft launch – pushing a series of interesting ideas forward to a circle of thinking acquaintances.

First, IWIT has opened a dialogue with CyberlynxOregon — and has volunteered to present some high-level thoughts (abstract below) at a small meeting in late 2Q.

But it’s what’s happening in parallel that’s really interesting and a pleasure to report — CyberLynx’s receptiveness to an idea I’d been incubating. I was engaged in those thoughts owing to some recent exposure to community issues and news channels: How to take the “community training” idea to a new level? A more comprehensive, participative one. As contrasted with the usual orientation of training folks on “how to” use various tools and then leaving it up to individuals to connect all the dots. Let’s train the whole group! And make “IT” … well, “go.”

The nutshell version:

We solicit the network of NPO’s and Volunteer organizations we have contact with — find a group with needs (little to none, or perhaps an antiquated Web Presence) and begin work with them. Then — that we schedule an evening, meet and actually PRODUCE a “state of the art” Presence for them, including building it all up from the Domain level — email, website, social media. Posting, categories, tags and connecting all the appliances from desktops and notebooks to tablets and smartphones. Do this all on stage, with computer(s) connected to projectors — pull back the covers on how all of this stuff gets done and build followers for the charity.

The objective: use low cost to no cost / free services available on the Internet to accomplish “IT”.

Further — What if we PROMOTE the event? “Sell tickets” (I have more ideas here) to the “working lecture” — so others can “observe” and learn from the process — all proceeds going to that charity of course. And have the “audience” use their mobile appliances to connect to the new “Web Presence” to follow and share about the Charity in whichever channel they prefer.

What do you think?

David Gerhart
InterWestIT.com
“How hard can IT be?”R

dggerhart posted: “Giving a talk in Bandon at the public Library June 25th.Schedule and venue details at Cyberlynxoregon.com “Anatomy of a Web Presence. “

Abstract: A high-level discussion of how services like Email, Websites, Social Media, “Cloud Computing” and “

dggerhart (david) shared a post from Web Presence Consulting

Anatomy of a Web Presence — Presentation

by dggerhart

Giving a talk in Bandon at the public Library June 25th. Schedule and venue details at Cyberlynxoregon.com “Anatomy of a Web Presence. ” Abstract: A high-level discussion of how services like Email, Websites, Social Media, “Cloud Computing” and our appliances – phones, tablets, notebooks and desktop computers – relate to the ecology that we know […]

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dggerhart | April 1, 2014 at 9:23 AM | Tags: Anatomy, Domain, Email, Event, Facebook, presentation, social media, Talk, twitter, web presence, Website | Categories: Client News, Events, Tech News, WebPresence | URL: http://wp.me/p3B6Dg-8B

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