Category Archives: SEO

Adwords. When & How.

Social Media not generating enough calls.  The old school idea of advertising -- applied in new media might be a good idea.  But you'll need "custom" landing pages -- so that your search terms for advertising can be narrow and targeted.
Social Media not generating enough calls? The old school idea of advertising — applied in new media might be a good idea. But you’ll need “custom” landing pages — so that your search terms for advertising can be narrow and targeted.

I always appreciate when my clients or others — take time to build pages in their websites that describe services, offers and products. For the rare (sometimes exceedingly rare) diligent site visitor,  the effort conveys quite a bit of information about you and your business.

So we appreciate the effort it took to generate all of the information, and the process you went through to develop each idea. And so there the value exists — that you’re organized and are telling a well-developed story.

Somehow you’ll have to remember to keep them “fresh”, but that’s another subject.

If the content had been produced as Posts, rather than static pages — and published over time, you’d have had incurred some benefit in Social Media. Followers, almost certainly. But also cross-links and the Search interplay among those channels. You can still do this — Post about these subjects and you should! — and link your posts back to each of the pages, etc. This is an excellent beginning … this method works well.

As static pages — the material has essentially no value on the internet.  Perhaps, though – as reference material for interested parties who you invite directly (like by giving a business card or directing to a url in a phone call) – they might find them compelling.

Eventually static pages will be crawled by search ‘bots, indexed and featured in results — but you’ll discover that they are so down-ranked as to never likely receive organic traffic.

Here’s the deal — After coming to the site via one landing page or another — people seldom visit more than 2 or three static pages in any given web. Among those: About, Contact & Services receive 75% of those clicks. With the emerging prevalence of mobile appliances this is exacerbated and time on-site further diminished.

Strong calls to action on each page are critical. Putting a phone number right up front isn’t a bad idea. I recently conceded this issue, myself. And this has mostly to do with an increasing volume of mobile visitors who’s attention is even more reduced.

What do you want the visitor to do? “Call” of course — but some of the other words (like I use on this site) — Learn, Get, Explore, Demystify (came from a friend, I recall) are helpful.

You’re to be commended in one very important area — that each of these pages is a natural “landing page” for narrowly defined pay per click advertising.

So: You’re well positioned to benefit from a certain level of sophistication in a Google Adwords marketing campaign. Google always has offers are available — often you can begin for free, to see what happens. Once recently Adwords gave away $300 for new accounts. That sum might generate 150 quality clicks — perhaps 5 of which might net you a phone call. A hurdle many face is that your space is full of big spenders. There are means of getting around this, that’s why I said “Sophisticated.”

An investment in advertising might be a vehicle you should consider.

Don’t attempt this on your own, unless you have budget to spend that you need to waste.

InterWest IT – Rebranded Facebook Page…

Sacrificing Google Search results in favor of Brand Consolidation.  The functional impacts...
Sacrificing Google Search results in favor of Brand Consolidation. The functional impacts…

Owing to suggestions that I do so, I have rolled up our Facebook Page and rebranded it: “InterWestIT.”  You’re welcome to follow us there if this is convenient.

http://facebook.com/interwestit

A certain segment of readers prefer this channel, and we are responding by clarifying this aspect of our Web Presence.

Unfortunately, this abandons all of the search history and page ranking afforded the prior brand.  Check this out by Googling “CherryIntermedia.”   One would think that Facebook would be “smart enough” to redirect the traffic, to the new brand.  But alas, evidently not.  I’m still looking to see if there might be a means to accomplish this, but it doesn’t look good…

Appreciate the observant comments on this in the past.  Tons, actually.  It was an experiment to see if any of this really mattered.  Results indicate they do!

We’ve encountered the same issues in the past and managed through them with Client brands — the results have changed with time of course.  This report has meaning only at this juncture — if you’re reading this at some point in the future, you’d be wise to re-investigate the redirection issue before rebranding.

Search Enhanced by Social Media – Especially G+

No surprise.

Reducing to an appliance, wifi and cloud apps.  Tablets mature.
Reducing to an appliance, wifi and cloud apps. Tablets mature.

We all know Google is driving it’s products to evolve so that search results are more and more confined to content that we actually want to see. Getting rid of the “noise” and clutter is critical to the relevance of their product and advertising models.  Read $.

This article at Social Strategies blog pulls back the curtain a little.

Honestly though, the learning curve with G+ has felt rather steep.Pretty big investment of time to learn the basics. And it helps me quite a bit, I feel — that I’ve weaned off of Microsoft / Apple software — that is to say that I’m “living” in my browser on Google Apps.  I’ve been drifting that way since 4Q ’13 really.

Repercussions are profound.  Quoting comments in correspondence this morning to me from a client (in her late 50’s) who travels to work all over the place…

“I am traveling and practicing doing work only in my iPad with Google Apps. I am getting it little by little.”

I find that I’m working more on my Android tablet too.   I don’t take the notebook anywhere.  And this past week I advised someone else to skip over the Chromebook option and go for a tablet.

The next big innovation in SmartPhones is going to be hard to resist.  I’m ready to let my iPhone4 go…

Emerging SM Channels — Riding Waves of Change

If you were watching news in December this past year, you might have heard that FaceBook is dead.  Some study done in the UK, on a limited population of teens.  The assertion was that FaceBook growth was stagnant to seriously down – across younger demographics. I’m among those who see a different pattern. And it might be one of metamorphic character. There is an early phase, a peak and a diminishing curve.  I have no evidence, only anecdotal suspicions.

An example: History Channel on Cable TV was awesome to start with. Now it airs…? What, I don’t even know, because I never stop past it anymore.Principle of Managed Abandonment

For those less interested in keeping a presence going in the various “channels” available out there in the “wild” on the internet. It’s not so much about colonizing everywhere as it is about knowing which colonies to “ride.” In case a reminder is needed — those channels will change, and more quickly than ever before. It may also become a question of when, if not directed application. It may be that early adoption and managed abandonment becomes a strategy.

Ride the waves.  If Facebook is less relevant to the youngest, you need to know how much of your market is represented by those demographics evaporating into new channels.

Intersection — Formal relationships between People Places and Things

Much ballyhooed across the web are thinkers promoting the Cloud. Others envision the Internet of Everything.   Meanwhile, most of us struggle with what Social Media means to our business.

It was this post (among a few others recently,) that started my thinking about the “Internet of Locations” … as being taxonomically distinct from the Internet of People (as in social media) and the Internet of Things. They are related though … I posted elsewhere in

 Mathematics of Intersection
Wikipedia’s illumination: Mathematics of Intersection

this blog about the Internet of People, Places and Things.  I’ve been asked to clarify some aspects…  that not just any combination of those variables satisfies the relationships…

Which relationships convey value?  I don’t yet know if I have this right…  In prose then: 

  • Place is the intersection of People and Things.   Definitely has value.  “Location, location, location” we’ve all heard it said.
  • But People are not defined by the intersection of Places and Things.  A place full of things has no value.
  • Nor are Things the intersection of People and Places.  People sometimes consume nothing — or if a place will have people at it, things might become valuable.

If you have thoughts, please share them.

Google Hummingbird, Penguin Algorithims – Thumbnails

Penguin” A new version, 2.0 out early this year was mainly about deflecting the impact of link aggregators and those who lift page rank by purchasing links, exchagning them with other meaningless sites or otherwise – by design – attempt to increase page ranking by exploiting features of dated search algorithms.

Hummingbird” is a complete reinvention of the search results calculations / algorithm to favor natural language.  (Well, in summary anyway.)  It’s launch is thought to have been in August.  Why don’t we know, actually?  Googles’ secrecy is critical to their success in promoting valuable content over otherwise meaninglessness and harmful, waste.

I’ve heard it elsewhere analogized something like this:  Your car engine has 250K miles on it.  It doesn’t use the newest fuel. It pollutes and stinks up things.  So you replace your car engine, maybe with a hydrogen fuel cell and electric drive.

That’s how different Hummingbird is from the previous system that analyzed websites for thier “fit” relative to the “search phrases” people used in thier effort to “find things” on the Internet.

Elsewhere in this blog I’ve alluded to “Natural Language” and how the new search algorithms will be tuned to accomplish locating better results by learning how we speak our questions.  This will continue.

Google Penguin Algorithm – New SEO compliance made easy #1

A question I’m answering everyday:  How do I change what I’ve been doing to get Google’s new Search Algorithm to appreciate my site.

Here is the shortest answer I know how to give:  Create content that is helpful to your customers.

Stop talking about you and your qualifications and why you’re so much better than the other providers in your space. Just quit self-glamorization and aggrandizement  — except to give your basic business info on the “About” page.

Still confused?  Start here:  Write down the 10 most often asked questions you feild from your clients — post those and concrete, helpful answers in your blog pages.  Echo all of that to your social media.   Repeat.

Look for another post here soon for more “concrete and actionable” yet easy to use advice.

Out with the old, and in with the new…

The old blog, passed over the horizon into blog whereverland … gosh more than a year ago.  But you know, not being able to get that FirstnameLastname address back, isn’t that big of a deal.

So, since having last been in here, lots has changed.  Comparing this to the site tools I habitually frequent at Google, wow.  I like it so far.

Less than 10 minutes, I got this going.  That’s how this stuff should be.

Maybe with a 1/2 life of a couple of years and kabloey — “Chop it down with the edge of my hand” and do something new.