JBJLawn.com is refreshing their Web Presence. They’ve adopted a WordPress.com site and are busy preparing to move forward with blogging about thier activities in the field — communicating online with clients and prospects about what they do, how it looks before and after and other aspects of “Engaging” a new generation of followers. Congratulations John & Maryann! Notably, the site is optimized for viewing from Mobile appliances — with their phone number on the front page customers can dial them directly from their smart phone web browser.
We are in a season of Web Presence upgrades. For those operating self-hosted sites with WordPress.org, you should be aware of the recent release of the WordPress 4.0 site engine / CSS.
Matt Mullenweg <email@example.com> circulated the following announcement the other day…
Just a few days ago, we released WordPress 4.0 “Benny” which has already been downloaded almost three-and-a-half million times! This release includes major improvements to the plugin directory, a much more pleasant environment to write in, with better embed support and an auto-expanding editor, and finally media has been made more functional and beautiful.
The reasons to upgrade are compelling … see those at the link above.
Anyway — if your upgrade means a complete web migration — you’re replacing a legacy site altogether — you’ll have issues with URL’s. Here are some things to note.
If you have analytics data you should use it to design page titles in your new site. If you don’t there are some other tools you can use that will help you anticipate the best keywords. (Ask us?)
Designing the page titles is important, but not critical — just realize that you can re-word these things as time passes.
But what about all of the existing SEO results that point to your old pages? In your new site you should be able to install what are known as URL redirects. These accept traffic from the old URL and “land” those visitors on the new page.
Be sure you have analytics operating in the new site. You’ll be able to see which URL’s are being visited, but importantly — you ‘ll also be able to identify old URL’s that you need to provide redirects for.
We’re pleased to announce the launch of the new Robert D. Reed Publishers Store online. We’re using Shopify.com and as things progress, you might be interested to follow some of the results.
The old store is Now OFFLINE
The new store is http://robert-reed-publishers.myshopify.com/
In a matter of a few days, we’ll redirect the web traffic for their domain, but for now it’s an honor and a great pleasure to assist.
Owing to past reflection on the subject of Hemp Business in this blog … it’s perhaps time to assess the process as we watch the required legislative changes taking place. If you’ve been under a rock the past 24 months, you might not be aware that states (Oregon is one) are moving toward regulation over criminalization. The ramifications are huge.
Hemp is the Gold Rush of the early 2000’s
In the IT world — we’re not concerned with growing, or refining or distribution or sales / consumption. But we are excited about the enabling infrastructure and unique high-tech needs the industry will develop. A few of these:
- Smart Environmental Controls — being able to adjust lighting, HVAC and other critical components. These are 24×7 and alerts will flow to Smart Phones where apps will permit tuning the facility on the fly. These subsystems require everything from cabling and terminations, to Wireless hotspots and monitoring and maintenance, updates and all of the usual “computer” help.
- Security — Placement of cameras, networks, other sensors and the alerts, responses and documentation that flows from these systems will require servers, storage and cloud services.
- Marketing — Websites and community forums will emerge, but eventually so also considerable E-Commerce. We hope Amazon and Ebay get ahead of the curve.
In summary, if your business has a footprint in these areas (and many more) you’re in position to benefit from legislative changes that are on the horizon. If not, or your politics or “ethics” prevent your professional consideration of the facts … that legalization is immanent … then that just leaves so much more for the rest of us.
We know that this moves ahead for one simple reason — Government is never without thirst for tax revenue. If reform is required, politicians will eventually get behind it.
What are your thoughts? How are you positioning your business to catch some of the wind driving “Sails” in Hemp business?
We’ll be at the Bandon Public Library, 2-4PM Wednesday August 27th.
Agenda includes review of the previous workshops to provide context for “going under the hood” at a free wordpress.com web/blog.
We’ll also discuss some of the meatier aspects of posting, tagging and categorization.
See you there.
To reserve your seats please visit http://cyberlynxoregon.org/current.html
We’ll continue our exploration of various on-board capabilities within the WordPress.com CMS.
- Site visibility, sharing and other basic content controls
- User types and the “Publishing” workflow
- DNS and EMail Aliases
- Site Template selection and Customization
- Making pages, manipulating menus
- Making posts, proper tagging and categorization
- Widgets and content navigation menus
An open letter based on dialogue with an agency we did some volunteer work for recently…
So! You registered a domain and directed traffic to a WordPress or Wix (wherever) website. Perhaps you’ve even built Facebook pages and are thinking about Twitter.
You’ve established a toe-hold in the process… consider these thoughts as you pursue development of your Web Presence.
If you’re an NGO/NPO — you’ll always need to design from the perspective of Succession Planning. If you use personal tools, it will be clumsy to transition to the next volunteer or director. Generic identities built upon email forwards and list management tools online like MailChimp.com or EventBrite.com are indispensable.
For an NGO / NPO – the identity of the franchise drives development of all of the web properties and this branding needs to be consistent across all aspects of internet tools. NOT those of the leader — their personal style and character evaporate after they leave.
- Facebook will require a bit of fitting before implementation and small bit of effort to connect, and then some instruction on publication / use. There are some “agency” best practices operating for NGO/NPO — that helps answer the successor issue. We shouldn’t be using personal page login credentials but be posting as the Page. — I know, confusing.
- Learning the fundamentals of page and post attributes and using the media library, the CMS, and other page content / menu processes will require effort.
- Content generation and refinement for the Static pages is not urgent, but it’s critical — long run. If your English isn’t excellent, you’ll want to find a good, fast copy editor.
- If you’re considering a Twitter feed, same subset of issues as Facebook.
- A weekly rhythm of posting should begin just prior to site “Launch”
In all these cases and others, the site needs to reflect your vision.
So, these Items require an investment of time. Put in the hours that will result in a significantly disruptive change for you – something people will notice and be moved to follow. Bear in mind, you’re moving from never operating a web presence to launching a really good one.
So what, in a nutshell, do you intend to accomplish with your site? Begin with that clearly in view, and you’ll move the ball forward.
I know your schedule is cramped. And as site owner, the initiative to push ahead / timeline is yours to manage. A consultant can help!
Launch: At some point you’ll want to consider what kind of a “Launch” you want.
“soft launch” is normal — just go live (toggle out of sandbox mode) and circulate email.
But also, your launch could be optimized into a full-blown media blitz, with count-down clock culminating in cocktail hour and live event push with a tight focus on snagging followers / subscribers in the moment. These can be really fun and generate buzz.
- Embed an EventBrite widget sell tickets to fundraise — the app can be used to manage your email contacts list and capture new ones.
- A couple of months is a good planning horizon.
By the way, your launch method can be a combination / some measure of both.
Email campaigns – there is a whole range of list management and contact / relationship tools you should begin to incorporate – principally owing to your diligent consideration of successor planning in the NGO/NPO space. Your personal contacts can’t be readily “handed off” — and retain any sense of history. This is an area you should find some time to address. A consultant can help.
Conversely, it’s worth mentioning – by realizing these simple facts – that you haven’t spent a great deal of money, and very few even know you’ve begun. Therefore, if the bubble of work required to satisfactorily accomplish an attractive / professional presence isn’t feasible — you’re not harmed so much if you just let things go.
But you could be harmed if your site is launched and is full of errors (text, for instance – nothing is more off-putting to contributors and sponsors than poor use of English.)
In some cases – consultants are asked to use their experience / awareness of your context and best practices in your space to set things up. Then folks live with it for a few seasons. A consult can be responsive to your needs and will / can continue to do so if you feed content to them, and help iterate improvements so that your vision is reflected.
We strongly suggest you find an intern / volunteer that can assume some or all of the content creation and maintenance aspects. Now is an excellent time to appoint that person into the role. Who within your membership has a son or daughter in HS or fresh out of college?
We hope you hit a home run with your effort.
Read with interest an article published on how Social Media has affected collaboration among Software Developer communities.
It’s being called the “Agile Age.”
What’s interesting to me is that it’s been my experience that the methods used by developers and engineers eventually percolate down to the rest of us. For instance, in the 80’s as an engineer myself, I was utterly dependent on BBS (Bulletin Board Systems) for support. And then BBS’s showed up in all sorts of places — Gardening communities, Radio Controlled Model Airplane nuts, every area of interest had one.
And I can see some of this happening again in Social Media– as a consultant, I’m ever more aware that my work depends upon diverse resources, near-instant responses and all of this across a variety of appliances (from desktops to tablets and phones.)
Social Media and Responsive webs are making this all possible.
I always appreciate when my clients or others — take time to build pages in their websites that describe services, offers and products. For the rare (sometimes exceedingly rare) diligent site visitor, the effort conveys quite a bit of information about you and your business.
So we appreciate the effort it took to generate all of the information, and the process you went through to develop each idea. And so there the value exists — that you’re organized and are telling a well-developed story.
Somehow you’ll have to remember to keep them “fresh”, but that’s another subject.
If the content had been produced as Posts, rather than static pages — and published over time, you’d have had incurred some benefit in Social Media. Followers, almost certainly. But also cross-links and the Search interplay among those channels. You can still do this — Post about these subjects and you should! — and link your posts back to each of the pages, etc. This is an excellent beginning … this method works well.
As static pages — the material has essentially no value on the internet. Perhaps, though – as reference material for interested parties who you invite directly (like by giving a business card or directing to a url in a phone call) – they might find them compelling.
Eventually static pages will be crawled by search ‘bots, indexed and featured in results — but you’ll discover that they are so down-ranked as to never likely receive organic traffic.
Here’s the deal — After coming to the site via one landing page or another — people seldom visit more than 2 or three static pages in any given web. Among those: About, Contact & Services receive 75% of those clicks. With the emerging prevalence of mobile appliances this is exacerbated and time on-site further diminished.
Strong calls to action on each page are critical. Putting a phone number right up front isn’t a bad idea. I recently conceded this issue, myself. And this has mostly to do with an increasing volume of mobile visitors who’s attention is even more reduced.
What do you want the visitor to do? “Call” of course — but some of the other words (like I use on this site) — Learn, Get, Explore, Demystify (came from a friend, I recall) are helpful.
You’re to be commended in one very important area — that each of these pages is a natural “landing page” for narrowly defined pay per click advertising.
So: You’re well positioned to benefit from a certain level of sophistication in a Google Adwords marketing campaign. Google always has offers are available — often you can begin for free, to see what happens. Once recently Adwords gave away $300 for new accounts. That sum might generate 150 quality clicks — perhaps 5 of which might net you a phone call. A hurdle many face is that your space is full of big spenders. There are means of getting around this, that’s why I said “Sophisticated.”
An investment in advertising might be a vehicle you should consider.
Don’t attempt this on your own, unless you have budget to spend that you need to waste.