Tag Archives: CherryIntermedia

InterWest IT – Rebranded Facebook Page…

Sacrificing Google Search results in favor of Brand Consolidation.  The functional impacts...
Sacrificing Google Search results in favor of Brand Consolidation. The functional impacts…

Owing to suggestions that I do so, I have rolled up our Facebook Page and rebranded it: “InterWestIT.”  You’re welcome to follow us there if this is convenient.

http://facebook.com/interwestit

A certain segment of readers prefer this channel, and we are responding by clarifying this aspect of our Web Presence.

Unfortunately, this abandons all of the search history and page ranking afforded the prior brand.  Check this out by Googling “CherryIntermedia.”   One would think that Facebook would be “smart enough” to redirect the traffic, to the new brand.  But alas, evidently not.  I’m still looking to see if there might be a means to accomplish this, but it doesn’t look good…

Appreciate the observant comments on this in the past.  Tons, actually.  It was an experiment to see if any of this really mattered.  Results indicate they do!

We’ve encountered the same issues in the past and managed through them with Client brands — the results have changed with time of course.  This report has meaning only at this juncture — if you’re reading this at some point in the future, you’d be wise to re-investigate the redirection issue before rebranding.