Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels.
Congratulations Bob and Cleone. We’re following your progress!
Owing to suggestions that I do so, I have rolled up our Facebook Page and rebranded it: “InterWestIT.” You’re welcome to follow us there if this is convenient.
A certain segment of readers prefer this channel, and we are responding by clarifying this aspect of our Web Presence.
Unfortunately, this abandons all of the search history and page ranking afforded the prior brand. Check this out by Googling “CherryIntermedia.” One would think that Facebook would be “smart enough” to redirect the traffic, to the new brand. But alas, evidently not. I’m still looking to see if there might be a means to accomplish this, but it doesn’t look good…
Appreciate the observant comments on this in the past. Tons, actually. It was an experiment to see if any of this really mattered. Results indicate they do!
We’ve encountered the same issues in the past and managed through them with Client brands — the results have changed with time of course. This report has meaning only at this juncture — if you’re reading this at some point in the future, you’d be wise to re-investigate the redirection issue before rebranding.
A post in the Wall Street Journal illustrates a somewhat defining moment … that successful internet “channels” will groom their client accounts for quality.
Google is famous for engineering search algorithms. Other internet channels will follow this paradigm in various ways by various means. If they don’t, as predicted and corroborated elsewhere in this blog — they will descend relentlessly toward meaninglessness. And “real” users will abandon them for new services.
What are the indicators:
First, channels like FB will “poach” engineers from companies like Google — to develop the algorithms that groom client accounts for junk.
Next, we’ll see policies emerge — along the lines of the article in the WSJ (above.)
But finally, and this isn’t the first time these thoughts have been shared — in fact, I shouldn’t claim them to be even my own. But increasingly I’m lead to read them into the “tea leaves.” I’ll try to be concise:
An “Identity Crisis” of monumental proportions — is going to drive a new form of credential. And everyone’s access will require authentication through those means. This will finally (or at least more completely) enable the attribution of content to specific individuals.
Assume some of the following. A “CyberSpace” Bill of Rights. And a system of checks and balances aimed at criminal activity. Access to the internet will be revoked for some.
The “Web” is only just about 25 years old. In 5 years it will be 20% more mature in terms of age. That’s a ton. Things will move very quickly as privacy and security concerns begin to monetize themselves in ways we haven’t yet imagined.
Giving a talk in Bandon at the public Library June 25th.
Schedule and venue details at Cyberlynxoregon.com
“Anatomy of a Web Presence. “
A high-level discussion of how services like Email, Websites, Social Media, “Cloud Computing” and our appliances – phones, tablets, notebooks and desktop computers – relate to the ecology that we know as the Internet. How to buy, consume and enjoy them.
One thing is certain: Technology evolves. So, more and more aspects of our daily experience become dependent on “networking”. From the GPS in our car, to the music we listen to, games, TV and even the lights in our homes — depend on connections. Our ability to receive news, messages and phone calls — stay in touch with our world — are all carried in a matrix of services we pay for. We need to grasp how those services work.
Operating in this environment can seem very intimidating and ultimately become more expensive than is should. Knowing how these services are interrelated will help us direct our learning so that we can remain aware of — and ahead of — the tides of change.
In our discussion we will look “under the hood” of a theoretical “Small Business” Web Presence — how a website, social media, computers, appliances and other features are knit together in an affordable, usable, responsive amalgam of functions.
We explore what enables the business to engage their clients, prospect for new ones and remain relevant in a very fast paced environment of change.
How will Baby Boomer “Consulting” businesses create generationally sustainable value in the age of Social Media? How do consultants prepare to sell their businesses?
A brief analogy — then some thoughts…
A number of circles in the early 2000’s collaborated to adapt corporate IT best practices for SMB’s. (Small, Medium Business.)
We realized that policy and process standardization would lead to the development of the Small Business Consultancy Sector in IT:
Consultants would build value in growing a portfolio of well managed clients and a measurable history of successfully serving them.
See this example serving that community, mentoring SMB IT Consultants www.SMBNation.com.
The client portfolio has value because it produces income, the brand through reputation. Classic. Any MBA can execute.
Fast forward to now. Boomer Consultants, corporate refugees — especially since the “great recession.” Unable to find work under the corporate “umbrella” they hang out a “shingle” build a business around their relationships leveraging career experience and expertise — becoming successful in their “second” career.
But many of this generation are managing their business simply for income, more or less disregarding eventual disposal value. I mean: why not position for a “flip?”
Well, simply: Because it’s way more difficult than it sounds on the face of the question: “How to build something I can sell?”
There is a gap. Namely the absence of best practices guiding Consultancies (“Relationships Business”) to imagine and prepare for an end-game. An end that is, other than simple evaporation upon the retirement of the Principal.
The good news? Circumstances have evolved. Substantially. Where? The emergence of Social Media affording new kinds of relationships. These channels make possible that wasn’t available even just a few years ago. But in many, many cases those “Boomer” consultants proudly avoid participation in facebook, twitter, linkedin … I’m always surprised at how willing people I respect are to be so reckless.
So heads up “Consultants”: Put your eyes on the mechanisms that “relationships” businesses might leverage to emulate those same MBA valuations that the SMB Consultants nurture (clients and organizational reputation.)
How does one drive separation of the business from the person? Is it Corporate Perspective? What elements of “Community” apply?
Congratulations to Deb Maher on the launch of her “State of the Art” Web Presence. DFM Consulting Inc.
DFM Consulting moved from a legacy self-hosted website in Plesk and hosted Exchange Email to shared hosting at WordPress and Google Hosted services. Her annual savings in year one will more than pay for the engineering expense in accomplishing the migration.
InterWest has been pleased to assist.
Is Facebook Paid Advertising worth the expense? Not unless you closely manage the details.
Un-managed Facebook advertising — or using the default settings result in quick growth in “likes.” In our test at our FaceBook Page, the likes averaged out to about $1/per. The problem is that not one of the likes we obtained would we have otherwise “qualified” relative to our business as a prospect.
Organic likes and other interaction on FaceBook are generally very high quality — in other words, those contacts have shared interests with the content expressed in your page. But this is slow.
Commercially, using social media is becoming a prerequisite — companies must have a SM presence and be active.
The question becomes, how can a company grow it’s SM network and thus it’s marketing reach? Organically, is way too slow. So what about paid advertising? Our answer is: Possibly.
Testing the process can cost as little as $50 to see what kind of likes you ‘catch.’ There is a ‘normal’ learning curve engaging the ad design and control panel. If you’re familiar with Google Adwords, many of the conventions you’ve experienced there, seem to be echoed in the FaceBook tools.
Bottom line, we’re not satisfied with the default results. So we’ll be following our own advice in a re-test. Look back here for a report in a week or so … our aim is to improve the quality of likes by controlling the audience for our ads very closely.
Briefly, I want to thank the creators of Facebook and social media in general … for building the systems we use to connect one to another. Even when it’s an email from somebody who heard that a post was made giving news we dread …
This morning I’m reminded that life is short and precious. A dear friend has passed away of an illness we all deeply fear, and yet every picture he posted on his Facebook page showed the fun, happy and hopeful mug we all loved. Despite bandages indicating where brain surgery had disfigured him.
Lord bless you Lance. And Thank you Facebook for the chance to glimpse my friend as he was, despite so many years and thousands of miles of separation. I’m deeply grateful.