Why operate an Anchor Website in your Web Presence?

Two issues: Vision and workflow.


Publishing Workflows are typical across all kinds of “Content Management Systems.” If your process doesn’t at least have “steps” that replicate some of these areas of interest, you should ask for help. Grow into mature online practices by finding a tutor. It’s not that difficult.

Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently “Brand” content of all kinds, they won’t use it. The default is to just dump stuff to Facebook.

The impact of working from an “Anchor” site is an orientation to focusing attention — Specifically that the site isn’t full of all of the extraneous, distracting baloney that Facebook foists on viewers.

An Anchor Website site becomes the source for all of the Social Media “Channels.” So, which of those receive automated notifications from the site with pictures and links back to the site – depend on the kind of post one is “producing.” SM is used to drive visits back to the web pages you control. Collecting followers there permits all sorts of direct marketing opportunities — even via email.

There are specific occasions where one would prefer Twitter for certain things… and even less so, Facebook. Increasingly however, these are less SM channels (focused on engagement) for NPO/NGO and businesses — but more like simple media outlets. There is some capacity for “engagement” but a website is much more powerful.

Rules of thumb: Estimating the maturity of an Operation.

First: Until distinctions exist within a content vision — News, Press Releases, Member announcements, Documentation, Events, Updates, etc. — That each of these is a format and type of it’s own, in which one strategically overlays images, sound and video…  Until an Operation reorients toward “Producing and Publishing” content, there won’t be any drivers for controlling distribution.  If you don’t mind that you plaster FB with all of your stuff, don’t bother reading further.

So: If for now FB serves as a repository for unorganized and often unrelated or even conflicting information (like when one posts a time and a place — only to repost that it’s changed) and you don’t care.  You needn’t fuss with anchoring your Web Presence with a Web Site.

Any “mature” operator today, realizes they doesn’t actually “control” what happens at FB. How people see Branded info, and where it’s placed into user feeds is dictated by FB. FB (In particular) kind of places a FB Wrapper on everything.

Second: And this is killer/chiller – is that content listed on FB isn’t even close to being optimized for search. In fact, you can’t view the details unless you’re a subscriber. I’m often stunned that operators don’t intuitively Hate FB. Engineers and Content Producers almost universally dislike FB/SM because any effort there doesn’t result in much cross-channel availability of the content.

Time one spends posting to FB results in content that lives inside the perimeter of FB – with only certain caveats of “public” visibility. In any case: Search Engines really don’t optimize results for FB content.  Search Engines prefer a devoted, focused page – something that correlates interest-wise very highly with the query they are solving for.

Whereas: Content that I invest my scarce resources into that I produce on my Site — lives on the INTERNET. And oh by the way, it can be set to post to SM without additional effort by me.

An Anchor Website is a powerful tool.  But be wary — if your expectation is that “if you build it they will come” — you’ll be disappointed.  Any community requires active participation.  We are in the dawning years of Web 3.0 … and “living” websites associated with SM Channels are powerful tools in Business.

Robert D. Reed Publishers — Facebook, Twitter pages

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels.



Congratulations Bob and Cleone.  We’re following your progress!

Encryption — Email is next


Fundamentals. Basic encryption entails injecting a random data string … to obfuscate the real contents of the message or packet.

Reading through my feeds, I see recent posts from various sources that Google, Facebook and others are beginning to realize that:

Server to Server encryption of Email messages is never going to be secure.

TLS (Transport Layer Security) – a minimal implementation that allows servers to converse and exchange messages more securely — is not adopted in a high percentage of email servers across the internet.  Something in excess of 40% of Email servers don’t answer this protocol.

250px-Public_key_shared_secret.svgWhat can be done?

For starters: Personal Encryption.

See this Wikipedia Article for some remedial reading — we all need to understand this layer of engineering language.  Relax, there’s lots of pictures.

I’m committed to bringing this topic to the blog on a regular basis.  We’ll try to keep track of what’s being done, and how to easily adopt the best practices.

My forecast is that Services — Google to Facebook, many others will adopt a paradigm that supports personal encryption in various layers — including service to service.  At least you’d know, if you’re sharing credentials and info between a Blog, Facebook and Google (as I do now) that those channels would be secure.   This is big iron taking seriously our privacy needs.

Go man, Go!

InterWest IT – Rebranded Facebook Page…

Sacrificing Google Search results in favor of Brand Consolidation.  The functional impacts...

Sacrificing Google Search results in favor of Brand Consolidation. The functional impacts…

Owing to suggestions that I do so, I have rolled up our Facebook Page and rebranded it: “InterWestIT.”  You’re welcome to follow us there if this is convenient.


A certain segment of readers prefer this channel, and we are responding by clarifying this aspect of our Web Presence.

Unfortunately, this abandons all of the search history and page ranking afforded the prior brand.  Check this out by Googling “CherryIntermedia.”   One would think that Facebook would be “smart enough” to redirect the traffic, to the new brand.  But alas, evidently not.  I’m still looking to see if there might be a means to accomplish this, but it doesn’t look good…

Appreciate the observant comments on this in the past.  Tons, actually.  It was an experiment to see if any of this really mattered.  Results indicate they do!

We’ve encountered the same issues in the past and managed through them with Client brands — the results have changed with time of course.  This report has meaning only at this juncture — if you’re reading this at some point in the future, you’d be wise to re-investigate the redirection issue before rebranding.

Defining moment — Facebook fights junk

A post in the Wall Street Journal illustrates a somewhat defining moment … that successful internet “channels” will groom their client accounts for quality.What is Page Spam

Google is famous for engineering search algorithms.  Other internet channels will follow this paradigm in various ways by various means.  If they don’t, as predicted and corroborated elsewhere in this blog — they will descend relentlessly toward meaninglessness.  And “real” users will abandon them for new services.

What are the indicators:

First, channels like FB will “poach” engineers from companies like Google — to develop the algorithms that groom client accounts for junk.

Next, we’ll see policies emerge — along the lines of the article in the WSJ (above.)

But finally, and this isn’t the first time these thoughts have been shared — in fact, I shouldn’t claim them to be even my own.  But increasingly I’m lead to read them into the “tea leaves.”  I’ll try to be concise:

An “Identity Crisis” of monumental proportions — is going to drive a new form of credential.  And everyone’s access will require authentication through those means.  This will finally (or at least more completely) enable the attribution of content to specific individuals.

Assume some of the following.  A “CyberSpace” Bill of Rights.  And a system of checks and balances aimed at criminal activity.  Access to the internet will be revoked for some.

The “Web” is only just about 25 years old.  In 5 years it will be 20% more mature in terms of age.  That’s a ton.  Things will move very quickly as privacy and security concerns begin to monetize themselves in ways we haven’t yet imagined.



Anatomy of a Web Presence — Presentation

Giving a talk in Bandon at the public Library June 25th.

Schedule and venue details at Cyberlynxoregon.com

“Anatomy of a Web Presence. “

A high-level discussion of how services like Email, Websites, Social Media, “Cloud Computing” and our appliances – phones, tablets, notebooks and desktop computers – relate to the ecology that we know as the Internet.  How to buy, consume and enjoy them.

One thing is certain: Technology evolves.  So, more and more aspects of our daily experience become dependent on “networking”.  From the GPS in our car, to the music we listen to, games, TV and even the lights in our homes — depend on connections.  Our ability to receive news, messages and phone calls — stay in touch with our world —  are all carried in a matrix of services we pay for.  We need to grasp how those services work.

Operating in this environment can seem very intimidating and ultimately become more expensive than is should.  Knowing how these services are interrelated will help us direct our learning so that we can remain aware of — and ahead of — the tides of change.
In our discussion we will look “under the hood” of a theoretical “Small Business” Web Presence — how a website, social media, computers, appliances and other features are knit together in an affordable, usable, responsive amalgam of functions.  

We explore what enables the business to engage their clients, prospect for new ones and remain relevant in a very fast paced environment of change.

Bricks and Mortar to Clicks and Notoriety

How will Baby Boomer “Consulting” businesses create generationally sustainable value in the age of Social Media?  How do consultants prepare to sell their businesses?

A brief analogy — then some thoughts…

A number of circles in the early 2000’s collaborated to adapt corporate IT best practices for SMB’s. (Small, Medium Business.)

We realized that policy and process standardization would lead to the development of the Small Business Consultancy Sector in IT:

Consultants would build value in growing a portfolio of well managed clients and a measurable history of successfully serving them.  

See this example serving that community, mentoring SMB IT Consultants www.SMBNation.com.

The client portfolio has value because it produces income, the brand through reputation. Classic. Any MBA can execute.  

Fast forward to now.  Boomer Consultants, corporate refugees — especially since the “great recession.” Unable to find work under the corporate “umbrella” they hang out a “shingle” build a business around their relationships leveraging career experience and  expertise — becoming successful in their “second” career.

But many of this generation are managing their business simply for income, more or less disregarding eventual disposal value.  I mean: why not position for a “flip?” 

Well, simply: Because it’s way more difficult than it sounds on the face of the question:  “How to build something I can sell?”

There is a gap. Namely the absence of best practices guiding Consultancies  (“Relationships Business”) to imagine and prepare for an end-game.  An end that is, other than simple evaporation upon the retirement of the Principal.

The good news? Circumstances have evolved. Substantially.  Where? The emergence of Social Media affording new kinds of relationships.  These channels make possible that wasn’t available even just a few years ago.  But in many, many cases those “Boomer” consultants proudly avoid participation in facebook, twitter, linkedin … I’m always surprised at how willing people I respect are to be so reckless.

So heads up “Consultants”:  Put your eyes on the mechanisms that “relationships” businesses might leverage to emulate those same MBA valuations that the SMB Consultants nurture (clients and organizational reputation.)

How does one drive separation of the business from the person?  Is it Corporate Perspective?  What elements of “Community” apply?