Deal A Story Cards … Product marketing Campaign set to launch.

We’re celebrating an important milestone with RDRPublishers.com.

Deal-A-Story cards by Sue Vidders.  Offered for sale online at RDRPublishers.com new web presence.

Deal-A-Story cards by Sue Vidders. Offered for sale online at RDRPublishers.com new web presence.

Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded product site www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO results.

Following on, we migrated the Online Store with books and other products away from their legacy provider onto services hosted by Shopify.com.  As of October RDRPublishers.com has been operational and a few “organic” orders have come through the system.

While books continue to be added to the new store, owing to readiness and other factors we are now moving forward with online advertising – commencing with Deal A Story cards.

The strategy (and I encourage the reader to fully understand this) is to begin with this single product, and then mirror the process for other offers as time passes.  These plans are “seasonally intelligent.”  For instance, we’ll launch a campaign for the Healthy Relationships Poster sometime prior to St. Valentines day.  And prior to this, we’ll produce a Product Branded site for the poster similar to the on we installed for Deal-A-Story Cards.

Also, the reader should understand that underpinning all of these initiatives lies preparation of the “plumbing” required to analyze and respond to trends.  Namely, the implementation of Google Analytics, Webmaster tools and other features prior to launching the Marketing Effort. My point being; sure you can advertise online, but absent the tools to measure how it’s working, are you spending wisely?

As to costs. The Online Store at Shopify costs less that $30/mo.  Webmaster Tools, Analytics, the Adwords account itself — are all free.  The Dealastory.com website itself? less than $30 / year.

If your sales online aren’t what they should be. Or your spending to accomplish sales online seems out of whack?  I encourage you to imagine what can be accomplished in the “free to extreme low cost” world.

Free internet research tool online — big data.

Filtering for US and for appliances I was surprised to snag this current stat: 85% of use internet user have a smartphone and use it online. Is your website mobile ready?!!

Filtering for US and for appliances I was surprised to snag this current stat: 85% of use internet users have a smartphone and use it online.

Is your website mobile ready?!!

Thanks Google.

http://www.consumerbarometer.com/

Make your own charts, test your theories.  Because this is Google, the presumption is the enormous database and statistics behind the results assure a level of interest that isn’t available elsewhere.

No, seriously.  Thanks Google.

Astounding. Share your surprises here.

JBJLawn.com Updates Web Presence

JBJLawn screen shotJBJLawn.com is refreshing their Web Presence. They’ve adopted a WordPress.com site and are busy preparing to move forward with blogging about thier activities in the field — communicating online with clients and prospects about what they do, how it looks before and after and other aspects of “Engaging” a new generation of followers. Congratulations John & Maryann! Notably, the site is optimized for viewing from Mobile appliances — with their phone number on the front page customers can dial them directly from their smart phone web browser.

Robert D. Reed Publishers — Facebook, Twitter pages

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Facebook integration with Shopify.com permits the contents of the online store to be offered in the Social Media Channel.

Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels.

http://FB.com/rdrpublishers.com

http://twitter.com/rdrpublishers

Congratulations Bob and Cleone.  We’re following your progress!

Robert D Reed Publishers — Upgrades Web Presence with SOA E-Commerce

Modern, Search Optimized, Mobile Responsive Web Store for RDRPublishers.com

Modern, Search Optimized, Mobile Responsive Web Store for RDRPublishers.com

We’re pleased to announce the launch of the new Robert D. Reed Publishers Store online.   We’re using Shopify.com and as things progress, you might be interested to follow some of the results.

The old store is Now OFFLINE

The new store is http://robert-reed-publishers.myshopify.com/

In a matter of a few days, we’ll redirect the web traffic for their domain, but for now it’s an honor and a great pleasure to assist.

 

Congratulations on your new Web Presence! Consider these thoughts.

Going from no Web Presence to a fully meshed site with blog and facebook / twitter feeds can feel like having a brain cramp.  But it can be very disruptive in your space.  We know how to help.

Going from no Web Presence to a fully meshed site with blog and facebook / twitter feeds can feel like having a brain cramp. But it can be very disruptive in your space. We know how to help.

An open letter based on dialogue with an agency we did some volunteer work for recently…

So! You registered a domain and directed traffic to a WordPress or Wix (wherever) website. Perhaps you’ve even built Facebook pages and are thinking about Twitter.

You’ve established a toe-hold in the process… consider these thoughts as you pursue development of your Web Presence.

If you’re an NGO/NPO — you’ll always need to design from the perspective of Succession Planning.  If you use personal tools, it will be clumsy to transition to the next volunteer or director.  Generic identities built upon email forwards and list management tools online like MailChimp.com or EventBrite.com are indispensable.

For an NGO / NPO – the identity of the franchise drives development of all of the web properties and this branding needs to be consistent across all aspects of internet tools.  NOT those of the leader — their personal style and character evaporate after they leave.

    • Facebook will require a bit of fitting before implementation and small bit of effort to connect, and then some instruction on publication / use.  There are some “agency” best practices operating for NGO/NPO — that helps answer the successor issue.  We shouldn’t be using personal page login credentials but be posting as the Page. — I know, confusing.
    • Learning the fundamentals of page and post attributes and using the media library, the CMS, and other page content / menu processes will require effort.
    • Content generation and refinement for the Static pages is not urgent, but it’s critical — long run. If your English isn’t excellent, you’ll want to find a good, fast copy editor.
    • If you’re considering a Twitter feed, same subset of issues as Facebook.
    • A weekly rhythm of posting should begin just prior to site “Launch”

In all these cases and others, the site needs to reflect your vision.

So, these Items require an investment of time.  Put in the hours that will result in a significantly disruptive change for you – something people will notice and be moved to follow.  Bear in mind, you’re moving from never operating a web presence to launching a really good one.

So what, in a nutshell, do you intend to accomplish with your site?  Begin with that clearly in view, and you’ll move the ball forward.

I know your schedule is cramped.  And as site owner, the initiative to push ahead / timeline is yours to manage.   A consultant can help!

Launch: At some point you’ll want to consider what kind of a “Launch” you want.

“soft launch” is normal — just go live (toggle out of sandbox mode) and circulate email.

But also, your launch could be optimized into a full-blown media blitz, with count-down clock culminating in cocktail hour and live event push with a tight focus on snagging followers / subscribers in the moment.  These can be really fun and generate buzz.

  • Embed an EventBrite widget sell tickets to fundraise — the app can be used to manage your email contacts list and capture new ones.
  • A couple of  months is a good planning horizon.

By the way, your launch method can be a combination / some measure of both.

Email campaigns – there is a whole range of list management and contact / relationship tools you should begin to incorporate – principally owing to your diligent consideration of successor planning in the NGO/NPO space.  Your personal contacts can’t be readily “handed off” — and retain any sense of history. This is an area you should find some time to address.  A consultant can help.

Conversely, it’s worth mentioning – by realizing these simple facts – that you haven’t spent a great deal of money, and very few even know you’ve begun. Therefore, if the bubble of work required to satisfactorily accomplish an attractive / professional presence isn’t feasible — you’re not harmed so much if you just let things go.

But you could be harmed if your site is launched and is full of errors (text, for instance – nothing is more off-putting to contributors and sponsors than poor use of English.)

In some cases – consultants are asked to use their experience / awareness of your context and best practices in your space to set things up.  Then folks live with it for a few seasons. A consult can be responsive to your needs and will / can continue to do so if you feed content to them, and help iterate improvements so that your vision is reflected.

We strongly suggest you find an intern / volunteer that can assume some or all of the content creation and maintenance aspects. Now is an excellent time to appoint that person into the role. Who within your membership has a son or daughter in HS or fresh out of college?

We hope you hit a home run with your effort.