Back of the napkin sketch – Ecology of services within a Web Presence

For the fun of it.  Try to follow this.  No, we weren’t drinking… no kidding!

Campaigns - WebPresence - Social Media -BRAND-X

How a website relates to it’s analytics, webmaster data, advertising and social media. Sort of.


  1. […] great example of this kind of visualization was one that I found on Interwest IT’s website, which is a web presence consulting firm. The blog that it is written as a part of even makes a joke that it may be difficult to follow or […]

    • dggerhart says:

      Cool. Thanks for “getting it” … The notion has evolved to: “This stuff is so stinking complex you definitely need someone you trust, and pay them well.” Remarkable that at the time “Penguine” was implemented, so few actually understood it. Most still don’t (Panda, Penguine … 2012). Thanks for the cross link.

    • dggerhart says:

      Some omissions in the diagram to be sure … Like for bricks and mortar businesses – a google places account w/Adwords express & offers to reinforce . F T represent the full spectrum of SM including YouTube

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