A question I’m answering everyday: How do I change what I’ve been doing to get Google’s new Search Algorithm to appreciate my site.
Here is the shortest answer I know how to give: Create content that is helpful to your customers.
Stop talking about you and your qualifications and why you’re so much better than the other providers in your space. Just quit self-glamorization and aggrandizement — except to give your basic business info on the “About” page.
Still confused? Start here: Write down the 10 most often asked questions you feild from your clients — post those and concrete, helpful answers in your blog pages. Echo all of that to your social media. Repeat.
Look for another post here soon for more “concrete and actionable” yet easy to use advice.