Great Article in Social Media Today:

Five Trends That Are Going to Affect Marketing in 2014

Christopher Carfi lists the following “Trends”

  1. The need to tie marketing to results
  2. The rise of social+video
  3.  Relentless analytics
  4. Content curation vs. content creation
  5.  The increasing ramp of inbound marketing efforts

Having posted similar guidance online and stressed it in my own consulting with clients, I agree solidly with Mr. Carfi — his “Do” list is excellent — I’ve echoed that bit of content here:

  • Blog posts : 1-3 times per week, with content useful to your customers
  • Social media distribution : Share content to Facebook, Twitter, Google+, LinkedIn, Slideshare, Medium, Reddit, Quora, StumbleUpon, Tumblr etc., based on which channels are most relevant to your prospects and customers
  • Other blogs : Participate in conversations relevant to your brand and industry without being spammy
  • Email newsletters : Twice a month, not too long, ONE call-to-action
  • Guest posts : Write them first then offer to others
  • Ebooks : Visually appealing, on-topic, with designated landing page for lead generation
  • Videos:  Short video (less than two minutes) almost always wins
  • Others: Infographics, how-to guides, case studies, whitepapers

I condense content like this to amplify certain themes hoping my readers will dig deeper.  I think at least some of my clients are reading these.

But the whole article is dense-packed with great insights.  Please take a few minutes to ingest the article linked above.  It’s worth a view.


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