Every so often we cross one of those thresholds when a new paradigm forces change. Developing websites now requires that the work is driven by its mobile appliance usability .
- Does the site initially display helpful information that mobile users will most often be seeking? (like phone number?)
- Look at the site from your mobile phone. Navigate to the pages, view the menus — is it displayed in a manner that makes sense — again: which information is offered first?
- Evaluate the site with tools. MobiReady is an excellent testing utility — that gives concrete developer results — scores and code to implement to fix issues. (Screen shot above is from this tool.)
Websites burst onto the scene 20 years ago but keeping a website still isn’t critical for some businesses. My Barber isn’t on the web, but I live in a small town and he cuts hair for the same gentlemen he’s been serving for 20 years. He doesn’t have this issue.
If your business keeps a website, if it seeks customers from outside its sphere of daily influence — then you’ll need a website that mobile users can navigate.
Like who? Okay an example…
If you’re in Real Estate for instance — it’s not enough that the MLS pages work on mobile appliances. The site and how the Home Page appears on a mobile phone is your “first impression.” It’s critical and confers an immediate sense of competence if the site is mobile-optimized. Why put your URL on a yard sign if it displays poorly on an iPhone?