How important is Mobile?

Motorola, famous maker of phones and tablet computers and computing hardware in general, was recently acquired by Google.  Recent comments by the Motorola CEO illuminate a shift in strategy.

If you haven’t been paying attention, now might be a time to start.

In 2013, Motorola more or less pulled the plug on making tablet computers.  The tech world is urgently wondering why, and monitoring the situation with great interest.  

Direct from Google: the hardware, software and a focus on mobile network confidence and subscribers.
Direct from Google: the hardware, software and a focus on mobile network confidence and subscribers.

Myself, a very happy owner of a 2 year old Xoom tablet wonders what’s next.  So here’s what Motorola and Google are devoting themselves to solving…

Motorola CEO Dennis Woodside unveiled in a recent interview  “…we are looking at tablets…There might be a day we do that, but the bigger opportunity for us is the five billion people without smartphones,” As Woodside puts it, regarding the mobile internet: “We have to decide and convince consumers we stand for something and what we are focused on is the mobile internet.”

Five billion people?  Where would those folks live, and what does the Google / Motorola perspective tell you about how you should be thinking about your business?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s