We’re celebrating an important milestone with RDRPublishers.com.
Since August the work began with surveying and assessing various assets. One of the first tangible products of the process was a branded product site www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO results.
Following on, we migrated the Online Store with books and other products away from their legacy provider onto services hosted by Shopify.com. As of October RDRPublishers.com has been operational and a few “organic” orders have come through the system.
While books continue to be added to the new store, owing to readiness and other factors we are now moving forward with online advertising – commencing with Deal A Story cards.
The strategy (and I encourage the reader to fully understand this) is to begin with this single product, and then mirror the process for other offers as time passes. These plans are “seasonally intelligent.” For instance, we’ll launch a campaign for the Healthy Relationships Poster sometime prior to St. Valentines day. And prior to this, we’ll produce a Product Branded site for the poster similar to the on we installed for Deal-A-Story Cards.
Also, the reader should understand that underpinning all of these initiatives lies preparation of the “plumbing” required to analyze and respond to trends. Namely, the implementation of Google Analytics, Webmaster tools and other features prior to launching the Marketing Effort. My point being; sure you can advertise online, but absent the tools to measure how it’s working, are you spending wisely?
As to costs. The Online Store at Shopify costs less that $30/mo. Webmaster Tools, Analytics, the Adwords account itself — are all free. The Dealastory.com website itself? less than $30 / year.
If your sales online aren’t what they should be. Or your spending to accomplish sales online seems out of whack? I encourage you to imagine what can be accomplished in the “free to extreme low cost” world.