In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially — communication — works nowadays.
Gone, long gone is the age of Email and the Static Website. These have their place, however, but only as anchoring facets among a symphony of other features.
What do I mean by anchors?
Well, for messaging – a website that is connected to social media channels. This is where one begins. Wood Sabold Photography has embarked on this path. (..It’s his image in the header for this post.)
Following on, however are updating aspects of Direct Mail. If you’re emailing lists of followers or clients from your personal account? You need to adopt a more mature posture. We recommend you investigate MailChimp.com. Start for free, move onto the platform and enjoy the benefits!
The issue isn’t so much one of being able to “program” your web presence as being of a mind to first interconnect to the services your viewers / followers are most likely to use. Making your content available to them in the channel they most prefer means that you’ll be on their radar with better regularity. If I see Twitter 20 times per day and Facebook twice? I’d more likely notice your stuff in my Twitter feed.
But don’t fall into the amateur trap of inconsistent branding across SM Channels. Use the same messages and images / colors to help folks recognize you. None of this is expensive. It just takes an awareness at a high level. On must see the chess board from a high elevation.
An affordable and powerful Web Presence is the best resolution we can offer. Get one!
And one final truth.
As much as one client invested preparing to advertise online (and this is a very worthwhile endeavor) a single properly placed dialogue in social media resulted in 10X sales over a short period of time for a particular offering.
Doubt the power of Social Media to advance your business at your own Risk.
Happy New Year!