Answering this question deserves a post of it’s own.
In a recent example we noticed that Tripcheck.com uses Twitter Handles for each Oregon Highway. Cool, right? You can follow updates there.
Citing this example: @TripCheckOR42A
If you have a Twitter Account, you can get alerts from that Handle.
But Hashtags are ubiquitous across social media channels. In a post a few minutes ago I demonstrated ONE avenue that leverages filtering Handle traffic across SM platforms for updates to a hashtag.
Remaining on the same subject: #ORHwy42
Which is linked into / with the Tagboard.com page: http://tagboard.com/ORHwy42/259261.
Okay, so why is this important? Publishing posts across various SM channels with the hashtag is possible for anyone. And it’s not limited to just Twitter. I might be using Instagram, but if it’s cross-linked to my twitter account? I can update conditions where I work best online (Instagram) and it will echo / filter to the others.
If I have a Tagboard operating for that hashtag? I’ll get text alerts.
I can operate a Tagboard for critical ‘memes’ — it takes a moment or so to start one.
This is powerful. It engages the public more seamlessly than depending on Handles.