Are hashtags *sometimes* intellectual property?

For instance our registered trademark “How hard can IT be?” is used everyday online at twitter:

There are several questions, but mainly: Do we need to assert some sort of control?

According to the article cited above, probably not — because our Registered Trademark doesn’t “Cite a specific business identity.”

Which is weird because Nike protects “#JustDoIT”

We’re confused. Appreciate any thoughts …


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