Are hashtags *sometimes* intellectual property?
For instance our registered trademark “How hard can IT be?” is used everyday online at twitter:
There are several questions, but mainly: Do we need to assert some sort of control?
According to the article cited above, probably not — because our Registered Trademark doesn’t “Cite a specific business identity.”
Which is weird because Nike protects “#JustDoIT”
We’re confused. Appreciate any thoughts …