ABM – Account Based Marketing…? Worth digesting.

https://www.demandgen.com/words-wisdom-author-abm-dummies-founder-flipmyfunnel/

“Most blog posts don’t work, and most content strategies aren’t results driven. ABM puts some blinders on to get people focused on the best accounts and creating content that helps those contacts. For ABM to really work, Sales and Marketing need to be aligned about what the customer needs. You can’t do ABM without support and commitment from Sales.”