Search Engine Refreshes Needed Periodically. Try Monthly?

A constant question we receive is how often does a business need to be sure it's pages are 'refreshed' in search results.  Is Google enough? An answer to the first question is 'Periodically', but more frequently than monthly is overkill. Google is not the only search engine.  Particularly if you're in international waters. To ensure that…

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Poll: Flattening Salaries — A Great Idea?

Paraphrasing the NY Times article by Pat Cohen: ... (Gravity Payments CEO Dan Price) surprised his 120-person staff today by announcing that he planned over the next three years to raise the salary of even the lowest-paid clerk, customer service representative and salesman to a minimum of $70,000. The happiness research behind Mr. Price’s announcement…

World War “IT” — Are Linux Duffers the “National Guard” of Tech?

One of the conversations I'm having more often (say in the past 20 months) is "continuity" planning -- in the event that "World War IT" breaks out -- how are businesses going to continue? If communication utilities are hacked? How will we rebuild B-B and B-C networks if the internet is shaky -- fall backs…

Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially -- communication -- works nowadays. Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring…

URL Redirects – Important links during Web Presence migrations

We are in a season of Web Presence upgrades.  For those operating self-hosted sites with WordPress.org, you should be aware of the recent release of the WordPress 4.0 site engine / CSS. Matt Mullenweg <m@wordpress.org> circulated the following announcement the other day... Just a few days ago, we released WordPress 4.0 "Benny" which has already been…