Facebook Paid Advertising, worth the expense?

Is Facebook Paid Advertising worth the expense?  Not unless you closely manage the details. Un-managed Facebook advertising -- or using the default settings result in quick growth in "likes."  In our test at our FaceBook Page, the likes averaged out to about $1/per.   The problem is that not one of the likes we obtained…

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Web Presence “Must Have” Features for 2014

To generalize comments made by a favorite associate at http://www.hoopjumper.com.  That subject matter  is focused on Real Estate.  Working back from this distillation one can view the underlying principles. Must Haves For Your Web Presence (2014) Custom Designed with your Brand Landing page must convey in a single glance what you're selling -- images, images,…

Google Hummingbird, Penguin Algorithims – Thumbnails

"Penguin" A new version, 2.0 out early this year was mainly about deflecting the impact of link aggregators and those who lift page rank by purchasing links, exchagning them with other meaningless sites or otherwise - by design - attempt to increase page ranking by exploiting features of dated search algorithms. "Hummingbird" is a complete…

Google Penguin Algorithm – New SEO compliance made easy #1

A question I'm answering everyday:  How do I change what I've been doing to get Google's new Search Algorithm to appreciate my site. Here is the shortest answer I know how to give:  Create content that is helpful to your customers. Stop talking about you and your qualifications and why you're so much better than…