Is Facebook Paid Advertising worth the expense? Not unless you closely manage the details. Un-managed Facebook advertising -- or using the default settings result in quick growth in "likes." In our test at our FaceBook Page, the likes averaged out to about $1/per. The problem is that not one of the likes we obtained…
Pages, posts, tabs, categories, tags and subjectmatter. Doh?
Creating a workstyle of posting to your site is much more critical ... once the basic static stuff is there, move directly into periodically adding interesting stuff for your target audience to consume. You'll come back to the static content as your site evolves.
Business | Digital Signage Connection
Business | Digital Signage Connection. Entirely worth a visit if you're interested in Digital Signage.
Web Presence “Must Have” Features for 2014
To generalize comments made by a favorite associate at http://www.hoopjumper.com. That subject matter is focused on Real Estate. Working back from this distillation one can view the underlying principles. Must Haves For Your Web Presence (2014) Custom Designed with your Brand Landing page must convey in a single glance what you're selling -- images, images,…
Google Hummingbird, Penguin Algorithims – Thumbnails
"Penguin" A new version, 2.0 out early this year was mainly about deflecting the impact of link aggregators and those who lift page rank by purchasing links, exchagning them with other meaningless sites or otherwise - by design - attempt to increase page ranking by exploiting features of dated search algorithms. "Hummingbird" is a complete…
Back of the napkin sketch – Ecology of services within a Web Presence
For the fun of it. Try to follow this. No, we weren't drinking... no kidding!
Google Penguin Algorithm – New SEO compliance made easy #1
A question I'm answering everyday: How do I change what I've been doing to get Google's new Search Algorithm to appreciate my site. Here is the shortest answer I know how to give: Create content that is helpful to your customers. Stop talking about you and your qualifications and why you're so much better than…
Do website upgrades work?
In answer to the most recent misguided theme I hear from clients: Why upgrade my website, shouldn't I abandon it and just live in Twitter and on Face book? Well, possibly ... but engaging customers -- assuming the context is within the realm of business -- sort of REQUIRES a website. Prospecting and landing new…
Internet presence repairs & Web updates *before* Adwords
Your site and social media must operate in concert to serve finely tuned 'calls to action' - for all kinds of appliances. Most especially mobiles and tablet computers.
iGoogle discontinues Nov 1
Elsewhere in my blog I noted a nice online QRCode Generator. Poking around, I realized that it was a widget built to be added to my iGoogle page. Poking around some more I was reminded that iGoogle is going over the river Styxx November 1. Not that I used iGoogle much. Evidently it…
Designed Online Success 