Each internet operation in the “new age” requires constant care and feeding. Content must be prepared and refreshed. Blogs need to remain active. Offers made, revised, removed and new ones put in their place.

Customer Relationship Management has significant “electronic” components — correspondence, documentation, collaboration — all happen online more and more frequently. If your business isn’t actively adopting these tools, we can help.

The effort will naturally consume resources. In more than a few blog posts to this site we’ve discussed the emergence of a new IT Role being recruited at larger companies — “Social Media Manager” and the wider discipline of “Social Media Optimization.”

Our goal at InterWest IT is to absorb and reflect on these themes and then interpret those for our Clients. Most businesses will not afford hiring an expert to conduct the intricacies of operating their company Web Presence. In fact, they should not.

Web Presence operations are a moving target. Hire a consultant for now!

The best opportunity for most businesses in this volatile season of Internet change — is to partner with an agent who retains the broadest possible perspective. InterwestIT.com can fill that role.