Top Tier Web Management – Agency Minimums Commonly Exceed $25k/yr.

SMB’s typically spend 100 times less per year than their Medium or Large business competition. How does this affect Small Business in the Digital Marketplace? What are they missing?

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Deal A Story Cards … Product marketing Campaign set to launch.

We’re celebrating an important milestone with RDRPublishers.com. Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded product site http://www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO […]

Adwords. When & How.

I always appreciate when my clients or others — take time to build pages in their websites that describe services, offers and products. For the rare (sometimes exceedingly rare) diligent site visitor,  the effort conveys quite a bit of information about you and your business. So we appreciate the effort it took to generate all […]

Facebook Paid Advertising, worth the expense?

Is Facebook Paid Advertising worth the expense?  Not unless you closely manage the details. Un-managed Facebook advertising — or using the default settings result in quick growth in “likes.”  In our test at our FaceBook Page, the likes averaged out to about $1/per.   The problem is that not one of the likes we obtained […]