SMB’s typically spend 100 times less per year than their Medium or Large business competition. How does this affect Small Business in the Digital Marketplace? What are they missing?
We’re celebrating an important milestone with RDRPublishers.com. Since August the work began with surveying and assessing various assets. One of the first tangible products of the process was a branded product site http://www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO […]
Great Article in Social Media Today: Five Trends That Are Going to Affect Marketing in 2014 Christopher Carfi lists the following “Trends” The need to tie marketing to results The rise of social+video Relentless analytics Content curation vs. content creation The increasing ramp of inbound marketing efforts Having posted similar guidance online and stressed it […]
For the fun of it. Try to follow this. No, we weren’t drinking… no kidding!
In answer to the most recent misguided theme I hear from clients: Why upgrade my website, shouldn’t I abandon it and just live in Twitter and on Face book? Well, possibly … but engaging customers — assuming the context is within the realm of business — sort of REQUIRES a website. Prospecting and landing new […]
Within the IT discipline it’s difficult to get re-tweated, cross-linked, or otherwise “Liked” in any of the fashions that are possible. In this case, I discovered what I think is an automated ‘bot evidently operated in Twitter by Google. In reading across a slew of sources, I’ve been working on understanding a “generalized formula” for […]