Tag: Content
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Messaging growth portends big SM changes
Increasingly, it looks like the next big thing in social media won’t be a Facebook competitor, like Twitter or Snapchat, or even a high-profile Facebook acquisition, like Instagram or WhatsApp.
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Out with the old… 2015 Year of SM Integration
In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially — communication — works nowadays. Gone, long gone is the age of Email and the Static Website. These have their place, however, but only as anchoring […]
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Content Intelligence — Does Search “Grade our Work”?
…deploying a new Web Presence inevitably involves reshaping the message. Most often to sharpen it’s focus. Why? To render an effective page on mobile appliances to start.
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Why operate an Anchor Website in your Web Presence?
Two issues: Vision and workflow. Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently “Brand” content of all kinds, they won’t use it. The default is to just dump stuff to Facebook. The impact of working from an “Anchor” site is an orientation to focusing […]
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Internet.org – Redoubling Efforts
Worth reviewing this weekend… News about Internet.org creating free network access for users: PCWorld.com News Article July 31, 2014 The position http://internet.org develops comes from the basic statistic: Only 1 out of every 3 people can go online. Why aren’t more people connected? Devices are too expensive. Service plans are too expensive. There’s no mobile network […]
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Next AoWP Workshop Aug. 27th.
We’ll continue our exploration of various on-board capabilities within the WordPress.com CMS. Including: Site visibility, sharing and other basic content controls User types and the “Publishing” workflow DNS and EMail Aliases Site Template selection and Customization Making pages, manipulating menus Making posts, proper tagging and categorization Widgets and content navigation menus Follow developments with us […]
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Adwords. When & How.
I always appreciate when my clients or others — take time to build pages in their websites that describe services, offers and products. For the rare (sometimes exceedingly rare) diligent site visitor, the effort conveys quite a bit of information about you and your business. So we appreciate the effort it took to generate all […]
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Viral Stats Counter-intuitive
An article published in the Huffington Post is worth viewing. We found some of the research results contrary to assumptions. And so we’re re-evaluating … Having used the BuzzSumo tool in client analysis, we’re grateful to view the results and it affects how we coach. The author of the article (link above) Noah Kagan is Founder […]
Web Presence Refinery 