Engagement

Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially —…

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Value-Based Compensation

Postponing compensation as results are generated.  Is this the infamous “Test drive” or “Try before you buy?”  Perhaps. I’ve been observing a process (organization to remain unnamed) at an affiliation…

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3 Steps to Being Engaging

Three very focused concrete suggestions.  Some related guidelines. 1.) Research sites and pages that feature content of interest to the network you want to build.  It could “Cat blogging” ……

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Disruptive Adaptation = Winner

In an email shared with me today, I read how a company that hadn’t done anything with their website since 2004 was congratulating itself over it’s decision to invest big…

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Portland Consulting Group — Engages Their Network

InterWest has been blessed to assist the Portland Consulting Group colonize their new web presence. Their business plan perfectly amplifies the purpose of new media — Engagement. With these new…

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Churn to rule among Social Media Channels

An article at Vocativ discussing an 80% drop in subscriber base . Elsewhere in this blog I’ve discussed how Social media has a half-life process where value to business increases…

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Web Presence Salvage Process … never an optimized route to correction

As a consultant I’m persistent in my advice — that follows an optimized route (based on my experience and education) through the various facets of imagining and then engineering a…

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