Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially -- communication -- works nowadays. Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring…

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3 Steps to Being Engaging

Three very focused concrete suggestions.  Some related guidelines. 1.) Research sites and pages that feature content of interest to the network you want to build.  It could "Cat blogging" ... or a very serious consulting niche. 2.) Mine the posts at those websites, on Facebook, Twitter, G+.  Find others that have posted that share your sentiments,…

Web Presence “Must Have” Features for 2014

To generalize comments made by a favorite associate at http://www.hoopjumper.com.  That subject matter  is focused on Real Estate.  Working back from this distillation one can view the underlying principles. Must Haves For Your Web Presence (2014) Custom Designed with your Brand Landing page must convey in a single glance what you're selling -- images, images,…