Churn to rule among Social Media Channels

An article at Vocativ discussing an 80% drop in subscriber base . Elsewhere in this blog I’ve discussed how Social media has a half-life process where value to business increases based on participation and quality of content.  At some point there is a peak and then relevance to marketing declines. This I believe to be […]

Forecast: 2014 Social Media impacts on Web Presence

A series of articles worth reading summarized in a post by author Chris Syme.    I’ve echoed her bullet points… 1. More real-time marketing. From John Kultgen on PR Daily. 2. Whether your real time is faster than my real time will no longer be the problem. From Marketing Profs.  3. Word-of-mouth marketing will take off. From Jason Falls on Social […]