Search Engine Refreshes Needed Periodically. Try Monthly?

A constant question we receive is how often does a business need to be sure it’s pages are ‘refreshed’ in search results.  Is Google enough? An answer to the first question is ‘Periodically’, but more frequently than monthly is overkill. Google is not the only search engine.  Particularly if you’re in international waters. To ensure that […]

Adwords. When & How.

I always appreciate when my clients or others — take time to build pages in their websites that describe services, offers and products. For the rare (sometimes exceedingly rare) diligent site visitor,  the effort conveys quite a bit of information about you and your business. So we appreciate the effort it took to generate all […]

Defining moment — Facebook fights junk

A post in the Wall Street Journal illustrates a somewhat defining moment … that successful internet “channels” will groom their client accounts for quality. Google is famous for engineering search algorithms.  Other internet channels will follow this paradigm in various ways by various means.  If they don’t, as predicted and corroborated elsewhere in this blog […]

Basic advice: Concrete Posts

I’ve been trying to imagine how to help clients remanufacture their view of Web Content.  Put simply it’s “Engagement”, baby. Posts that don’t document something important, or produce some form of “other” engagement — meaning interaction — are not valuable to the community. Why?  Because content that does not generally answer a question is advertising. […]