Google’s message is very clear: The time to adapt to mobile is now. http://mashable.com/2016/11/04/google-mobile-index/#IopuuB8srqqS Advertisements
A constant question we receive is how often does a business need to be sure it’s pages are ‘refreshed’ in search results. Is Google enough? An answer to the first question is ‘Periodically’, but more frequently than monthly is overkill. Google is not the only search engine. Particularly if you’re in international waters. To ensure that […]
“As more people use mobile devices to access the internet, (Search) algorithms have to adapt to these usage patterns.”
Google Announcement Feb. 2015.
I always appreciate when my clients or others — take time to build pages in their websites that describe services, offers and products. For the rare (sometimes exceedingly rare) diligent site visitor, the effort conveys quite a bit of information about you and your business. So we appreciate the effort it took to generate all […]
A post in the Wall Street Journal illustrates a somewhat defining moment … that successful internet “channels” will groom their client accounts for quality. Google is famous for engineering search algorithms. Other internet channels will follow this paradigm in various ways by various means. If they don’t, as predicted and corroborated elsewhere in this blog […]
I’ve been trying to imagine how to help clients remanufacture their view of Web Content. Put simply it’s “Engagement”, baby. Posts that don’t document something important, or produce some form of “other” engagement — meaning interaction — are not valuable to the community. Why? Because content that does not generally answer a question is advertising. […]
“Penguin” A new version, 2.0 out early this year was mainly about deflecting the impact of link aggregators and those who lift page rank by purchasing links, exchagning them with other meaningless sites or otherwise – by design – attempt to increase page ranking by exploiting features of dated search algorithms. “Hummingbird” is a complete […]