Tag: Social Media Marketing

• December 22, 2015

  Forward in 2016: Emergence of “Content Strategy”

  

  Commercial success is dependent upon the production of valuable information concerning a product or service. What’s that actually mean?
• January 12, 2015

  Direct Marketing in the Digital Age – Emailing Client Lists?

  

  Social Media channels afford businesses the opportunity to solicit followers by engaging prospective clients with interesting offers and dialogue on topics of shared interest.  This is great actually, but it’s not the end of the game, just the beginning. Modern businesses have a plan for how to leverage sending direct email to their customer lists. […]
• January 1, 2015

  Out with the old… 2015 Year of SM Integration

  

  In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially — communication — works nowadays. Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring […]
• March 25, 2014

  3 Steps to Being Engaging

  Three very focused concrete suggestions.  Some related guidelines. 1.) Research sites and pages that feature content of interest to the network you want to build.  It could “Cat blogging” … or a very serious consulting niche. 2.) Mine the posts at those websites, on Facebook, Twitter, G+.  Find others that have posted that share your sentiments, […]
• January 8, 2014

  DFM Consulting Launches SoA Web Presence

  Congratulations to Deb Maher on the launch of her “State of the Art” Web Presence.  DFM Consulting Inc. Responsive Web Site:  mobile compatible across platforms Integrates her offerings and contact infrastructure with Google Hosted services Synchronized Apps installed to her iPhone, iPad and PC SEO Optimized Blog, with comments and feedback buckets Ties back to […]
• January 4, 2014

  Emerging SM Channels — Riding Waves of Change

  If you were watching news in December this past year, you might have heard that FaceBook is dead.  Some study done in the UK, on a limited population of teens.  The assertion was that FaceBook growth was stagnant to seriously down – across younger demographics. I’m among those who see a different pattern. And it […]
• January 4, 2014

  Must know “Do’s” for Social Media Marketing in 2014

  Great Article in Social Media Today: Five Trends That Are Going to Affect Marketing in 2014 Christopher Carfi lists the following “Trends” The need to tie marketing to results The rise of social+video  Relentless analytics Content curation vs. content creation  The increasing ramp of inbound marketing efforts Having posted similar guidance online and stressed it […]
• December 23, 2013

  Forecast: 2014 Social Media impacts on Web Presence

  A series of articles worth reading summarized in a post by author Chris Syme.    I’ve echoed her bullet points… 1. More real-time marketing. From John Kultgen on PR Daily. 2. Whether your real time is faster than my real time will no longer be the problem. From Marketing Profs.  3. Word-of-mouth marketing will take off. From Jason Falls on Social […]