Forward in 2016: Emergence of “Content Strategy”

Commercial success is dependent upon the production of valuable information concerning a product or service.

What’s that actually mean?

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Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially — communication — works nowadays. Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring […]

3 Steps to Being Engaging

Three very focused concrete suggestions.  Some related guidelines. 1.) Research sites and pages that feature content of interest to the network you want to build.  It could “Cat blogging” … or a very serious consulting niche. 2.) Mine the posts at those websites, on Facebook, Twitter, G+.  Find others that have posted that share your sentiments, […]

DFM Consulting Launches SoA Web Presence

Congratulations to Deb Maher on the launch of her “State of the Art” Web Presence.  DFM Consulting Inc. Responsive Web Site:  mobile compatible across platforms Integrates her offerings and contact infrastructure with Google Hosted services Synchronized Apps installed to her iPhone, iPad and PC SEO Optimized Blog, with comments and feedback buckets Ties back to […]

Emerging SM Channels — Riding Waves of Change

If you were watching news in December this past year, you might have heard that FaceBook is dead.  Some study done in the UK, on a limited population of teens.  The assertion was that FaceBook growth was stagnant to seriously down – across younger demographics. I’m among those who see a different pattern. And it […]

Must know “Do’s” for Social Media Marketing in 2014

Great Article in Social Media Today: Five Trends That Are Going to Affect Marketing in 2014 Christopher Carfi lists the following “Trends” The need to tie marketing to results The rise of social+video  Relentless analytics Content curation vs. content creation  The increasing ramp of inbound marketing efforts Having posted similar guidance online and stressed it […]