Increasingly, it looks like the next big thing in social media won’t be a Facebook competitor, like Twitter or Snapchat, or even a high-profile Facebook acquisition, like Instagram or WhatsApp.
Messaging growth portends big SM changes

Increasingly, it looks like the next big thing in social media won’t be a Facebook competitor, like Twitter or Snapchat, or even a high-profile Facebook acquisition, like Instagram or WhatsApp.
In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially -- communication -- works nowadays. Gone, long gone is the age of Email and the Static Website. These have their place, however, but only as anchoring…
Two issues: Vision and workflow. Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently "Brand" content of all kinds, they won't use it. The default is to just dump stuff to Facebook. The impact of working from an "Anchor" site is an orientation to focusing…
Read with interest an article published on how Social Media has affected collaboration among Software Developer communities. It's being called the "Agile Age." What's interesting to me is that it's been my experience that the methods used by developers and engineers eventually percolate down to the rest of us. For instance, in the 80's as an…
This is a soft launch - pushing a series of interesting ideas forward to a circle of thinking acquaintances. First, IWIT has opened a dialogue with CyberlynxOregon -- and has volunteered to present some high-level thoughts (abstract below) at a small meeting in late 2Q. But it's what's happening in parallel that's really interesting and…
Giving a talk in Bandon at the public Library June 25th. Schedule and venue details at Cyberlynxoregon.com "Anatomy of a Web Presence. " Abstract: A high-level discussion of how services like Email, Websites, Social Media, "Cloud Computing" and our appliances - phones, tablets, notebooks and desktop computers - relate to the ecology that we know…
Had a recent conversation revolving around "Hosting' ... which designs are appropriate? Since requirements should drive such decisions it's important to list them. But which ones are critical and actually need to influence the "Spend?" Unfortunately opinions are sometimes issued as if they were facts. An important thing to distinguish is what's convenient / profitable…
An article at Vocativ discussing an 80% drop in subscriber base . Elsewhere in this blog I've discussed how Social media has a half-life process where value to business increases based on participation and quality of content. At some point there is a peak and then relevance to marketing declines. This I believe to be…
How will Baby Boomer "Consulting" businesses create generationally sustainable value in the age of Social Media? How do consultants prepare to sell their businesses? A brief analogy -- then some thoughts... A number of circles in the early 2000's collaborated to adapt corporate IT best practices for SMB's. (Small, Medium Business.) We realized that policy and…
As a consultant I'm persistent in my advice -- that follows an optimized route (based on my experience and education) through the various facets of imagining and then engineering a well-made Web Presence. Once made, we teach clients how to operate those systems. There is a logical and technical order sometimes. At other junctures there…