Increasingly, it looks like the next big thing in social media won’t be a Facebook competitor, like Twitter or Snapchat, or even a high-profile Facebook acquisition, like Instagram or WhatsApp.
Messaging growth portends big SM changes
Out with the old… 2015 Year of SM Integration
In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially -- communication -- works nowadays. Gone, long gone is the age of Email and the Static Website. These have their place, however, but only as anchoring…
Why operate an Anchor Website in your Web Presence?
Two issues: Vision and workflow. Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently "Brand" content of all kinds, they won't use it. The default is to just dump stuff to Facebook. The impact of working from an "Anchor" site is an orientation to focusing…
Social Collaboration in the Agile Age
Read with interest an article published on how Social Media has affected collaboration among Software Developer communities. It's being called the "Agile Age." What's interesting to me is that it's been my experience that the methods used by developers and engineers eventually percolate down to the rest of us. For instance, in the 80's as an…
Shared Post Anatomy of a Web Presence — Presentation
This is a soft launch - pushing a series of interesting ideas forward to a circle of thinking acquaintances. First, IWIT has opened a dialogue with CyberlynxOregon -- and has volunteered to present some high-level thoughts (abstract below) at a small meeting in late 2Q. But it's what's happening in parallel that's really interesting and…
Anatomy of a Web Presence — Presentation
Giving a talk in Bandon at the public Library June 25th. Schedule and venue details at Cyberlynxoregon.com "Anatomy of a Web Presence. " Abstract: A high-level discussion of how services like Email, Websites, Social Media, "Cloud Computing" and our appliances - phones, tablets, notebooks and desktop computers - relate to the ecology that we know…
Hosting — basic versions of a single truth
Had a recent conversation revolving around "Hosting' ... which designs are appropriate? Since requirements should drive such decisions it's important to list them. But which ones are critical and actually need to influence the "Spend?" Unfortunately opinions are sometimes issued as if they were facts. An important thing to distinguish is what's convenient / profitable…
Churn to rule among Social Media Channels
An article at Vocativ discussing an 80% drop in subscriber base . Elsewhere in this blog I've discussed how Social media has a half-life process where value to business increases based on participation and quality of content. At some point there is a peak and then relevance to marketing declines. This I believe to be…
Bricks and Mortar to Clicks and Notoriety
How will Baby Boomer "Consulting" businesses create generationally sustainable value in the age of Social Media? How do consultants prepare to sell their businesses? A brief analogy -- then some thoughts... A number of circles in the early 2000's collaborated to adapt corporate IT best practices for SMB's. (Small, Medium Business.) We realized that policy and…
Web Presence Salvage Process … never an optimized route to correction
As a consultant I'm persistent in my advice -- that follows an optimized route (based on my experience and education) through the various facets of imagining and then engineering a well-made Web Presence. Once made, we teach clients how to operate those systems. There is a logical and technical order sometimes. At other junctures there…
Designed Online Success 