Direct Marketing in the Digital Age – Emailing Client Lists?

Social Media channels afford businesses the opportunity to solicit followers by engaging prospective clients with interesting offers and dialogue on topics of shared interest.  This is great actually, but it's not the end of the game, just the beginning. Modern businesses have a plan for how to leverage sending direct email to their customer lists.…

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Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially -- communication -- works nowadays. Gone, long gone is the age of Email and the Static Website.  These have their place, however, but only as anchoring…

Why operate an Anchor Website in your Web Presence?

Two issues: Vision and workflow. Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently "Brand" content of all kinds, they won't use it. The default is to just dump stuff to Facebook. The impact of working from an "Anchor" site is an orientation to focusing…

Deal A Story Cards … Product marketing Campaign set to launch.

We're celebrating an important milestone with RDRPublishers.com. Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded product site http://www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO…