SMB IT Newscast for 1/13/16 - Services and providers: conflicts of interest in balance with requirements driven solutions.
SMB IT Newscast: Next Week
Forward in 2016: Emergence of “Content Strategy”
Commercial success is dependent upon the production of valuable information concerning a product or service. What's that actually mean?
Direct Marketing in the Digital Age – Emailing Client Lists?
Social Media channels afford businesses the opportunity to solicit followers by engaging prospective clients with interesting offers and dialogue on topics of shared interest. This is great actually, but it's not the end of the game, just the beginning. Modern businesses have a plan for how to leverage sending direct email to their customer lists.…
Out with the old… 2015 Year of SM Integration
In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially -- communication -- works nowadays. Gone, long gone is the age of Email and the Static Website. These have their place, however, but only as anchoring…
Content Intelligence — Does Search “Grade our Work”?
...deploying a new Web Presence inevitably involves reshaping the message. Most often to sharpen it's focus. Why? To render an effective page on mobile appliances to start.
Why operate an Anchor Website in your Web Presence?
Two issues: Vision and workflow. Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently "Brand" content of all kinds, they won't use it. The default is to just dump stuff to Facebook. The impact of working from an "Anchor" site is an orientation to focusing…
Deal A Story Cards … Product marketing Campaign set to launch.
We're celebrating an important milestone with RDRPublishers.com. Since August the work began with surveying and assessing various assets. One of the first tangible products of the process was a branded product site http://www.dealastory.com. This represents a fulcrum for community building around the brand, but also a reflection of the product intended to amplify E-commerce and SEO…
Free internet research tool online — big data.
Thanks Google. http://www.consumerbarometer.com/ Make your own charts, test your theories. Because this is Google, the presumption is the enormous database and statistics behind the results assure a level of interest that isn't available elsewhere. No, seriously. Thanks Google. Astounding. Share your surprises here.
JBJLawn.com Updates Web Presence
JBJLawn.com updates Web Presence with new Site.
Robert D. Reed Publishers — Facebook, Twitter pages
Robert D Reed Publishers (http://www.rdrpublishers.com) continues their expansion into state of the art online commerce with the addition of social media channels. http://FB.com/rdrpublishers.com http://twitter.com/rdrpublishers Congratulations Bob and Cleone. We're following your progress!
Designed Online Success 