web presence

SMB IT Newscast: Next Week

SMB IT Newscast for 1/13/16 – Services and providers: conflicts of interest in balance with requirements driven solutions.

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Forward in 2016: Emergence of “Content Strategy”

Commercial success is dependent upon the production of valuable information concerning a product or service.

What’s that actually mean?

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Direct Marketing in the Digital Age – Emailing Client Lists?

Social Media channels afford businesses the opportunity to solicit followers by engaging prospective clients with interesting offers and dialogue on topics of shared interest.  This is great actually, but it’s…

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Out with the old… 2015 Year of SM Integration

In much of the consulting we enjoyed with Small Businesses and other clients in 2014 the conversation revolved around developing an updated understanding of how internet marketing and essentially —…

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Content Intelligence — Does Search “Grade our Work”?

…deploying a new Web Presence inevitably involves reshaping the message. Most often to sharpen it’s focus. Why? To render an effective page on mobile appliances to start.

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Why operate an Anchor Website in your Web Presence?

Two issues: Vision and workflow. Until an Operator begins to recognize the greater ability of an Anchor Website site to support, aggregate and consistently “Brand” content of all kinds, they…

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Deal A Story Cards … Product marketing Campaign set to launch.

We’re celebrating an important milestone with RDRPublishers.com. Since August the work began with surveying and assessing various assets.  One of the first tangible products of the process was a branded…

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