Entirely worth viewing …

It’s interesting to observe that even the mechanics of business development are being inverted.  The old way — Idea, design, sell, change, sell, sell develop the market.  The new way (vis a vis KickStarter) is — Idea, feedback, design, redesign, test and launch to a market ready — in fact  waiting — for the product.

https://plus.google.com/118239121095465976293/posts/5tmmH6Lce9H