Pages, posts, tabs, categories, tags and subjectmatter. Doh?

I’m in the same dialogue with clients moving to interactive web presesnes.  Some confusion about how posts are different from pages.

Kristin has used the idea of posting to her site via email — to load photos of her items onto the site.  She’s now going back through the Media library — installing meta-data to all those images.  Subsequently, she’ll revisit those posts to craft a blurb about each item — and tag those posts appropriately.

In Kristin’s case — the posts are individual fabric artworks, and the tags are attributes — Acrylic, wool, silk, button, yarn, ribbon…

Above all the posts rides and additional level of organization called “Category” … in Kristin’s case they are “hats”, “scarves”, “gloves”… etc.

Analogizing to Deb’s work — she might follow a similar pattern to illuminate her business consulting practice.

She’s at an event, captures a photo or two.  Posts those to her site via email, with a subject and a sentence in the body to describe.  Later, at her desk she will edit the post to expand those thoughts, tag it — and fit it into a proper category.

A post fit’s into a category of content, and each post has attributes tagged to it … these work in concert to aid those searching the internet to find that content.

In general: Categories are not the same as “offerings” or “services”  that are probably descrbed on ‘static’ pages.  Here are two thoughts that will help you design your first 20 posts so you can get used to this.

1.)  Top 10 questions your’re asked.  Or, another way: The top ten issues you clients ask you about.  1 post at least for each (perhaps more later as things evolve.”  Note that each issue might be in a unique category, and you create these as you go.

2.)  Top 10 questions you wish you were asked. The top ten issues you want clients ask you about.  1 post at least for each (perhaps more later as things evolve.”  Note that each issue might be in a unique category, and you create these as you go.  

Please try out posting to your site via email… if direct posting isn’t included, move to WordPress to begin.

The system will give you a unique email address (generated by wordpress for instance.)  You should put it into your contacts on your phone, and in your IPad calling it something like:

“Direct Post by Email to xyz agency”

Finally, I would say with emphasis — that creating a workstyle of posting to your site is much more critical … once the basic static stuff is there, move directly into periodically adding interesting stuff for your target audience to consume.  You’ll come back to the static content as your site evolves.

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