Churn to rule among Social Media Channels

An article at Vocativ discussing an 80% drop in subscriber base .

Elsewhere in this blog I’ve discussed how Social media has a half-life process where value to business increases based on participation and quality of content.  At some point there is a peak and then relevance to marketing declines.

This I believe to be true across most Social Media channels — Facebook being the most convenient model.

What I also believe is that as businesses adopt and real best practices emerge governing customer interaction — there will be a renaissance of activity.  This forecast is based on nothing other than the expectation later generations will more fully and functionally understand how to use SM in the process of finding and selecting products and services.

Having a following of legitimate friends that are willing to support your business and recommend your services is invaluable — and will be more so in the future.  See AngiesList.com for evidence.  What I’m projecting is that the function Angie performs will percolate into Social Media to a greater extent as time passes.

Advertisements

One thought on “Churn to rule among Social Media Channels

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s